Traditional Tv Vs Snapchat Analysis

In this article the author predicts that traditional television viewing as we know it where the viewer is required to tune in at a certain time and day in order to watch a particular program will soon become a thing of the past. In the near future, viewers will be able to select any program, at any time from platforms such as Netflix, Amazon, Facebook, and Snapchat. As inevitable as this new television may seem, its arrival is slow in coming due to the fact that both distributors and networks have a vested interest in traditional television and the profits it generates. However, preserving their interest may prove difficult as the threats to traditional television continue to grow. According to the article broadcast television is under assault in two ways. The first is that social media sites such as Facebook, Instagram, YouTube, and Snapchat offer viewers the ability to watch free videos, which are paid for through highly targeted advertising. This form of advertising could potentially reduce the profits in the traditional TV advertising market. The second comes from streaming services like Netflix, Amazon and Hulu who bring premium-quality video to its subscribers by charging low subscription fees and investing in ad-free …show more content…
When the switch from broadcast to cable television began, media companies initially offered viewers a large variety of channels at an affordable price. As their audience grew, more channels were added, and profits were made through advertising and subscriptions. However, adding more channels was not necessarily a good thing for the average subscribers who were now paying more for all the added channels, they could only watch at a specific time, and hitting their limit for the number of channels they could actually watch in a week. As a result, broadcast and cable TV viewing has