Offering products with the Trader Joe label was one way to cut reduce pricing and promote the business with quality goods backed by the business. Another way the business strategy profited was as the company retail stores expanded they were able to buy in larger quantities which led to curtailed costs. Trader Joe’s listened to their customer’s requests and began pairing wines and foods for a creative way of promoting goods and providing customer service. “We just focus on what matters—great food + great prices =Value” (Trader Joes, 2015, para.
Offering products with the Trader Joe label was one way to cut reduce pricing and promote the business with quality goods backed by the business. Another way the business strategy profited was as the company retail stores expanded they were able to buy in larger quantities which led to curtailed costs. Trader Joe’s listened to their customer’s requests and began pairing wines and foods for a creative way of promoting goods and providing customer service. “We just focus on what matters—great food + great prices =Value” (Trader Joes, 2015, para.