Subject: Total Quality Management
Final Assignment: Case Study - Mercadona
Submitted to: Stephen Harrison
Submitted by: Alena Oleinik
Astana, February 2016
MERCADONA
Case study analysis
Roig has created his own company in 1970. In those days, this was just a butcher. In early 1990, the family business was faced with the necessity of reform. Mercadona began to feel the pressure of competition, major international retailers, such as Carrefour SA from the network. Roig decided that its stores have lower prices to remain competitive. "It was necessary to find a model that would set us apart from the competition." One of the attractive business models that it seemed that uses Walmart Stores.
Mercadona has successfully shared …show more content…
Since 2000, the company has established its own concept of "air" stores, which differs extremely comfortable and the simplified purchase technology, and in 2005, many shops were added perfume department. In 2006, the company held a complete redesign of commercial equipment, will reduce the time of payment by credit card at the box office and introduce products blocking system (delivery of the suspicious product automatically delayed). In the same year began to operate Online Shop.
Mercadona pays great attention to product quality and control. Since 1993, the company has a program Calidad Total (total quality).
• Almost 100% of all fruits and vegetables, the company produces itself.
• All manufacturers have united in community of suppliers Mercadona network and adhere to quality standards put forward by the company.
• In the network, there are twenty-four hours service communication with the client.
• Mercadona is trying to carry out a competent policy with respect to their employees. The company employs over 60 thousand employees. Most of the profit has spent on the improvement of working conditions.
• The company takes care of the …show more content…
More than 80% of all grocery purchases in 2008 were made in supermarkets and hypermarkets. About 55% of all grocery purchases were made in the five biggest supermarket chains: Carrefour (23.7%), Mercadona (16%), Eroski (7.4%), Alcampo (6.1%) and Corte Ingles (2.3%). (Supermercados, No Gracias, 2007). Survive in a crisis and succeed only those companies able to business in Spain, which are able to operate successfully in a competitive environment.
Corporation Eroski
Eroski has 97 hypermarkets, 20 hypermarkets cash & carry format, 482 EroskiCenter, 150 EroskiCity from Aragon to Galicia. Eroski is the leading food retailers in the Balearic Islands. Trade policy of the company can described in one phrase - "always the freshest and cost-effective", according Ainary Sarraga (Eroski’s PR manager). This means offer the widest range of products at low prices throughout the year. Communication with customers - this is one of the most important aspects of the company's development.
Quality control and maintenance of low prices paid most attention at Eroski.
• If the buyer can prove that the product does not match the quality, will receive a similar product plus a
Final Assignment: Case Study - Mercadona
Submitted to: Stephen Harrison
Submitted by: Alena Oleinik
Astana, February 2016
MERCADONA
Case study analysis
Roig has created his own company in 1970. In those days, this was just a butcher. In early 1990, the family business was faced with the necessity of reform. Mercadona began to feel the pressure of competition, major international retailers, such as Carrefour SA from the network. Roig decided that its stores have lower prices to remain competitive. "It was necessary to find a model that would set us apart from the competition." One of the attractive business models that it seemed that uses Walmart Stores.
Mercadona has successfully shared …show more content…
Since 2000, the company has established its own concept of "air" stores, which differs extremely comfortable and the simplified purchase technology, and in 2005, many shops were added perfume department. In 2006, the company held a complete redesign of commercial equipment, will reduce the time of payment by credit card at the box office and introduce products blocking system (delivery of the suspicious product automatically delayed). In the same year began to operate Online Shop.
Mercadona pays great attention to product quality and control. Since 1993, the company has a program Calidad Total (total quality).
• Almost 100% of all fruits and vegetables, the company produces itself.
• All manufacturers have united in community of suppliers Mercadona network and adhere to quality standards put forward by the company.
• In the network, there are twenty-four hours service communication with the client.
• Mercadona is trying to carry out a competent policy with respect to their employees. The company employs over 60 thousand employees. Most of the profit has spent on the improvement of working conditions.
• The company takes care of the …show more content…
More than 80% of all grocery purchases in 2008 were made in supermarkets and hypermarkets. About 55% of all grocery purchases were made in the five biggest supermarket chains: Carrefour (23.7%), Mercadona (16%), Eroski (7.4%), Alcampo (6.1%) and Corte Ingles (2.3%). (Supermercados, No Gracias, 2007). Survive in a crisis and succeed only those companies able to business in Spain, which are able to operate successfully in a competitive environment.
Corporation Eroski
Eroski has 97 hypermarkets, 20 hypermarkets cash & carry format, 482 EroskiCenter, 150 EroskiCity from Aragon to Galicia. Eroski is the leading food retailers in the Balearic Islands. Trade policy of the company can described in one phrase - "always the freshest and cost-effective", according Ainary Sarraga (Eroski’s PR manager). This means offer the widest range of products at low prices throughout the year. Communication with customers - this is one of the most important aspects of the company's development.
Quality control and maintenance of low prices paid most attention at Eroski.
• If the buyer can prove that the product does not match the quality, will receive a similar product plus a