Times New Roman Case Study

Great Essays
3.2.4 Anatomy of Times new roman 1932

Overview
Times New Roman is a transitional serif16 typeface commissioned by the newspaper The Times in 1931. Credited to Victor Lardent, an artist from the advertising department of the newspaper, the typeface was supervised by Stanley Morison, who adopted an older typeface named Plantin17 as the basis, but ‘made revisions for high legibility and economy of space’(). Morrison also intended it to be readable and unseen. Consequently, the design met his intention that was both spatially economic and true to the needs of modern newspaper printing and production methods.

Analysis

• Legibility

Counters: open counters

x-heights: moderate ratio (68%)

Width and weight: frequently employed by newspapers,
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The thicker portions of verticals in letters, for instance the vertical line of the lowercase ‘h’, were widened, so that the letters held more ink and appeared darker when printed, which resulted in a clear contrast against paper. This keeps the shapes of the letterforms from becoming muddled and meanwhile gives them a rounder and more distinctive appearance.

Familiarity: it is a ubiquitous and overused typeface that on the one hand owing to its popularity in the world mass media, on the other hand, comes in an astoundingly high number of weights, from Medium, Semi Bold, Extra Bold to Condensed and Small Text-each with the styles of Roman and Italic, since it was released nearly 80 years ago. Furthermore, by the adoption in Microsoft products, accordingly the typeface, Times New Roman has become one of the most widely used typefaces in type history.

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Despite Monotype’s key role in creating Times New Roman, later, Linotype released Times Roman as its rival. Although, they shared many similarities, various subtle differences were developed when the type design was transferred from metal to photo and digital media. For instance, while Monotype’s Times New Roman are vertical, while Linotype’ Times Roman has slanted serifs on the capital ‘S’. The latter version appears heavier with smoother curves, better detailing and looser letter spacing. However, most of the differences are invisible in body copy at normal reading distance.

3.2.5 Anatomy of Courier

Overview
Designed by Howard Kettler in 1955, Courier is a monospaced1 slab2 serif typeface that was originally commissioned by IBM Company. Resembled the output from a strike-on typewriter, Tom Vanderbilt, a journalist, evaluated the typeface as the most recognizable types of the twentieth century - a visual symbol of typewritten bureaucratic anonymity, a classification of documents and a sense of streamlined efficiency ().

Analysis

• Legibility

Counters: wide counters

x-height: very high ratio

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