Mindfulness applications are far-reaching, but is fairly common as theories go. Local, state and Federal law enforcement authorities often use this as a way to …show more content…
The second approach looks at the arguments, and explains the audience receptiveness based on the “warrant or personal appeal of the argument”. (Sellnow & Seeger 2013, 209-210). By understanding how and why an argument might fail or succeed due to the audience comprehension related to the risk issue, allows risk communicators to develop more credible …show more content…
Again, many tend to analyze a crisis from a mirror-imaging view point in which they predict how a person from another country may act in the same situation that they would. This does not work in many third world countries such as (e.g.) regions of Iraq and Afghanistan where women cannot be touched by a male that is not their relative; religious reasons that they cannot leave the house; or even something simple such as talking to someone outside their family. This poses a problem in a major crisis like a pandemic where a male doctor cannot examine a female even with consent and many refuse the inoculations due to fear of what “Americans” are injecting. As globalization continues to grow and expand, theory-based communication risk and research must expand and adapt to account for the increasingly complexity. (Sellnow & Seeger 2013, 258).
Communicating effectively in a global crisis is now more important than ever, and with the Internet news cycle and the prevalence of social media, rapid and coherent response to any crisis is critical, and can determine the success or failure of any risk management campaign. In the Age of Twitter, it takes fractions of a second for word to spread. Whether it is true or false, fact or rumor, news travels fast -bad news tends to travel even