Introduction The purpose of this paper is to explore and explain what is mass communication. First, this paper will discuss the key characteristics and conceptual issues about mass communication. Second, this paper will discuss the theoretical approach of framing and how that approach relates to the study of mass communication. Third, it will discuss the line of research known as media contractions. Finally, it will discuss the research findings concerning Media Telephony.
Mass Communication According to Trenholm (2008), “ Mass communication is a form of communication through which institutional sources (often refer to as “the media”) address large, diverse audiences whose members are physically separated from one another.” The contact …show more content…
Framing is very important because how a media outlet presents an issue affects the readers/viewers understanding and response to an event (Rubin, A. M., & Haridakis, P. M., 2000). There is still research that focuses on how the media chooses what source, visual, and commentary to focus the attention of the public to a specific issue and divert the attention from another issue that may arise. Studies have been made based on the coverage of international conflicts and how the news media framed those conflicts. One example that the reading mentions is how, “German (1995) looked at how the Bush administration justified intervention in the Gulf War and overcame the negative public meaning of Vietnam by using language aimed at recalling images of World War II” (Rubin, A. M., & Haridakis, P. M., 2000, p. 75). Different outlets focus on different things that they think would be better framed in a certain way. A study was conducted by Reese and Buckalew in 1995, that focused on some television news stories framed the news in support go the Gulf War …show more content…
The term aproximeeting has been used to describe the fact that when plans can easily changed, they will be" (Trenholm, 2008, p. 313). Specific time commitments are a thing of the past, people make loose arrangements that are constantly changing. People feel like the don 't need to show up for in person, they just need to call the person and talk to them through the phone. They feel that “phoning in” counts as them being there. Another thing is that if people can use their cell phones to let other people know where they are, they can also lie about their whereabouts. People who are involved in affairs find their cell phones to be very effective in covering their tracks, but suspicious partners may check their phones for signs of infidelity. Deceptive uses of a cell phone include stage-phoning or phone-shielding. Stage-phoning is when a person pretends to be having an important call to impress strangers. Phone-shielding is when a person pretends to be having a call to avoid interaction with others. Cell phones are so important and valuable to people that, despite the challenges, most of them wouldn 't give up their
Mass Communication According to Trenholm (2008), “ Mass communication is a form of communication through which institutional sources (often refer to as “the media”) address large, diverse audiences whose members are physically separated from one another.” The contact …show more content…
Framing is very important because how a media outlet presents an issue affects the readers/viewers understanding and response to an event (Rubin, A. M., & Haridakis, P. M., 2000). There is still research that focuses on how the media chooses what source, visual, and commentary to focus the attention of the public to a specific issue and divert the attention from another issue that may arise. Studies have been made based on the coverage of international conflicts and how the news media framed those conflicts. One example that the reading mentions is how, “German (1995) looked at how the Bush administration justified intervention in the Gulf War and overcame the negative public meaning of Vietnam by using language aimed at recalling images of World War II” (Rubin, A. M., & Haridakis, P. M., 2000, p. 75). Different outlets focus on different things that they think would be better framed in a certain way. A study was conducted by Reese and Buckalew in 1995, that focused on some television news stories framed the news in support go the Gulf War …show more content…
The term aproximeeting has been used to describe the fact that when plans can easily changed, they will be" (Trenholm, 2008, p. 313). Specific time commitments are a thing of the past, people make loose arrangements that are constantly changing. People feel like the don 't need to show up for in person, they just need to call the person and talk to them through the phone. They feel that “phoning in” counts as them being there. Another thing is that if people can use their cell phones to let other people know where they are, they can also lie about their whereabouts. People who are involved in affairs find their cell phones to be very effective in covering their tracks, but suspicious partners may check their phones for signs of infidelity. Deceptive uses of a cell phone include stage-phoning or phone-shielding. Stage-phoning is when a person pretends to be having an important call to impress strangers. Phone-shielding is when a person pretends to be having a call to avoid interaction with others. Cell phones are so important and valuable to people that, despite the challenges, most of them wouldn 't give up their