Whinney should discourage employees to form a union because the company should not need to raise the product price to cover the cost of unionization and company can maintain the financial condition steady, which might increase the revenue. The case Theo Chocolate: How Far Should Fair Trade Go?” (2015) indicated that, Theo was the first US company which has the fair-trade and Fair for Life Social organization certifications. These criteria established the environment-friendly, respect of human rights and working conditions image in Theo. The positive image helped them to share the chocolate market and gained the profit. However, the Stanger reported that the company did not courage the employees to form the union. It is highly likely that this
