The Wells Fargo Marketing Campaign

Superior Essays
Wells Fargo integrated a marketing campaign that launched nationwide on Monday, April 17, 2017. The campaign is - Building Better Every Day, which is building on the company’s commitment to rebuild trust and create a better bank for customers, team members, and communities. “‘Building Better Every Day’ reflects what they are doing to make things right for their stakeholders, and their efforts to develop and offer innovative products and services that help customers reach their financial goals. The advertisements, acknowledge the overall diversity of the company’s communities through focused, tailored ads for specific audiences, such as airing advertisements is an r languages, such as Chinese (Mandarin and Cantonese) Spanish and advertising

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