The Scare Tactics of Now-A-Day Anti Smoking Ads When I was growing up, my older sister Amber, began sneaking behind my parents back and smoking cigarettes at the age of fifteen. I asked her the reasons for beginning and she stated “It was what made you feel cool” which is such a popular response now-a-days. It has been six years and Amber smokes twice as much. Then I began to think Ambers story is just one of many. Anti-Smoking ads steer high school students away from smoking. In “Journal Of Consumer Behaviour “ there was a case study of 235 high school students were exposed to Anti-smoking ads. The study was over a five month period to test the effectiveness of short-term cosmetic versus long-term health fear appeals in preventing or reducing
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The role models at the time Marilyn Monroe and Audrey Hepburn made smoking look so cool. There were more smoking commercials aimed towards woman in the 1920s making woman look slimming and elegant while smoking when thats not reality. In these times there were more pro-smoking then anti- smoking. When the 1980s hit everyone started to notice how medically wrong cigarettes were for the health of people. Smoking commercials are becoming more emotional. We now live in a time where Cigarette companies actually pay for anti smoking ads so they aren 't as guilty. While reading Health Affairs (Fairchild, AL, R. Bayer, and J. Colgrove 844)we realize that the anti smoking ads come from a strict part of Australia who has many bans on smoking. This is interesting because it made a huge stance. New York City then began to make threatening, fearful, and more aggressive attacks to help anti-smoking ads. In, May 2006 they used a guy that had a permanent tracheotomy. Which, claimed to receive 311 calls after the commercial being released. Terrie’s commercial made an impact. From the beginning,“A Tip from a Former Smoker”,you realize instantly the direction in which the makers are going. Her raspy voice stands out to viewers. She described her life and what resulted due to years of smoking. At the start of the commercial, the viewer is protected from the shock of her transformation. At first sight you notice a beautiful …show more content…
In "When A Fear Appeal Isn 't Just A Fear Appeal: The Effects Of-Graphic Anti-Tobacco Messages " the author states that there are two different types of Anti smoking commercials. The two main tactics used are fear vs. disgust which can produce a very strong emotion you react to. First, fear being content that focuses on a health threat about tobacco use. This tactic scares the audience, stating negative facts, that people don 't really know about cigarettes. An example of this would be a commercial that is stating all the negative chemicals they use to make cigarettes and all the negative affects of smoking. Secondly, content that contains disgust-related images would be the digest. An example of this would be a commercial of a teenage walking into the gas station to buy cigarettes and ends up ripping her teeth out for a pack cigarettes. These commercials make you cringe and want to close your eyes. Definitely eye openers in the Anti-Smoking agencies (Glenn Leshner 485). Terries commercial has a strong emotional mixture of both. The audience gets the impression that the U.S department of Health is presenting a biased, worst case scenario viewpoint towards smokers. Adding, Terrie is just one person who didn 't realize how much smoking could ruin you. When hearing her raspy voice and the way she looks, the audience can only take away from this commercial that smoking can negatively affect you in ways other than cancer. The
The role models at the time Marilyn Monroe and Audrey Hepburn made smoking look so cool. There were more smoking commercials aimed towards woman in the 1920s making woman look slimming and elegant while smoking when thats not reality. In these times there were more pro-smoking then anti- smoking. When the 1980s hit everyone started to notice how medically wrong cigarettes were for the health of people. Smoking commercials are becoming more emotional. We now live in a time where Cigarette companies actually pay for anti smoking ads so they aren 't as guilty. While reading Health Affairs (Fairchild, AL, R. Bayer, and J. Colgrove 844)we realize that the anti smoking ads come from a strict part of Australia who has many bans on smoking. This is interesting because it made a huge stance. New York City then began to make threatening, fearful, and more aggressive attacks to help anti-smoking ads. In, May 2006 they used a guy that had a permanent tracheotomy. Which, claimed to receive 311 calls after the commercial being released. Terrie’s commercial made an impact. From the beginning,“A Tip from a Former Smoker”,you realize instantly the direction in which the makers are going. Her raspy voice stands out to viewers. She described her life and what resulted due to years of smoking. At the start of the commercial, the viewer is protected from the shock of her transformation. At first sight you notice a beautiful …show more content…
In "When A Fear Appeal Isn 't Just A Fear Appeal: The Effects Of-Graphic Anti-Tobacco Messages " the author states that there are two different types of Anti smoking commercials. The two main tactics used are fear vs. disgust which can produce a very strong emotion you react to. First, fear being content that focuses on a health threat about tobacco use. This tactic scares the audience, stating negative facts, that people don 't really know about cigarettes. An example of this would be a commercial that is stating all the negative chemicals they use to make cigarettes and all the negative affects of smoking. Secondly, content that contains disgust-related images would be the digest. An example of this would be a commercial of a teenage walking into the gas station to buy cigarettes and ends up ripping her teeth out for a pack cigarettes. These commercials make you cringe and want to close your eyes. Definitely eye openers in the Anti-Smoking agencies (Glenn Leshner 485). Terries commercial has a strong emotional mixture of both. The audience gets the impression that the U.S department of Health is presenting a biased, worst case scenario viewpoint towards smokers. Adding, Terrie is just one person who didn 't realize how much smoking could ruin you. When hearing her raspy voice and the way she looks, the audience can only take away from this commercial that smoking can negatively affect you in ways other than cancer. The