The Role Of Consumerism In Fight Club

Improved Essays
Thou shalt not covet thy neighbor's property. A simple commandment has not been more drastically disobeyed than here in the United States. The United States of America, after its years of forced labor, pains of global warfare and serious of contractions of the American people, birthed the spawn of death to this nation's values: Consumerism. At its full adulthood in the 1960’s this Gahimeth of Greed and Self-interest,makes all the nation succumb and bow to this figures Idol. But three wise men of the people,Frank Capra, David Fincher, and Morris Berman, in a mighty display of insurgency, bring forth three gifts to this abomination known as Consumerism. Frank Capra brings forth a people's capitalism as the Golden Ideal of American culture …show more content…
His speech to the fight club shows the new America that follows the baby boomers. “ God damn it, an entire generation pumping gas, waiting tables; slaves with white collars. Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our Great War's a spiritual war... our Great Depression is our lives. We've all been raised on television to believe that one day we'd all be millionaires, and movie gods, and rock stars. But we won't. And we're slowly learning that fact. And we're very, very pissed off." (Fight Club Hour 1) Tyler in this speech and many other speeches attacks the institutions of control that have been manipulated to render man into alienated labor. He attacks the advertising agency, that entices us of a form of commodity fetishism: or as the film calls it “ Ikea nesting instinct.” Fincher argues this demonstrates a frank dissatisfaction of the America they inherent, with its false pretext of the American dream, But argues for a more carnal and hedonistic approach to life. Forgetting the common interest of others and focuses on the pursuit of absolute freedom. This America and Frank Capra’s America places the two facets of American Doctrine as …show more content…
“ Self-Interest they argued, would work to promote the common good, and should be made the foundation of civil society.” ( Why America Failed, Location 2667). One can easily cling to every word of his book with grand admiration because every chapter is compacted of a clear concise canon of different authors’ analysis of the American from its conception of ideals, to its final spawn of greed. A sample can be found in this quote “ As many observers of the American scene have pointed out over the centuries...Alexis de Tocqueville repeatedly describes...James Fenimore Cooper portrayed this in his novels...Author Francis Grund...wrote that ” (Why America Failed, Location 3294) Morris uses all these means and their analysis of how in the end America Failed, due to its desire for “unlimited expansion” and how it “proved to be a poor substitute for actually having a commonwealth” Ultimately Morris Berman is saying that the America that was conceived placed the ideals of commonwealth and community on its lips, but at its heart was nothing more than the desires of personal gain. This, in turn, was the result of why America came to

Related Documents

  • Great Essays

    Through the eyes of both early Americans and today’s society, represented through the founding documents and Will Allen’s The Other Wes Moore, being an American means demonstrating change and progression. When the colonies became unhappy with the British Crown’s tyranny, they changed and progressed by writing “The Declaration of Independence.” While this change was seen as beneficial towards America’s future, not all changes that America went through were advantageous. The “Articles of Confederation,” for example, represent some of the adverse choices that America made. While the choices that characters faced in The Other Wes Moore were miniscule in comparison to the early American decisions, they still altered the outcome to a situation.…

    • 1690 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Within Lasch’s three chapters, “Does Democracy Deserve to Survive?,” “Communitarianism or Populism?,” and “Conversation and the Civic Art,” he highlights the decay of civic virtue, while calling attention to the fact that American democracy was at its best when there was “small-scale production through cooperative buying and selling” (81). Small-scale production required qualities of responsibility and self-reliance, claiming that something more than morality that can generate virtue. Lasch refers to the “probing social commentary that took shape in the latter half of the nineteenth century, when it became evident that small property was disappearing and people began to ask themselves whether the virtues associated with proprietorship could be preserved, in…

    • 454 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    In “Narrative of Commercial Life,” T. H. Breen explores economic and cultural changes in eighteenth century British North America that came about after the French and Indian War. Breen argues that those changes informed colonial protest movements, most notably nonimportation agreements, and that those “specific styles of resistance” caused colonists to unite and “...to reimagine themselves within an independent commercial empire” (Breen 472). Staughton Lynd and David Waldstreicher’s article “Free Trade, Sovereignty, and Slavery” begins with a discussion of how both modern historians and early Americans have viewed the causes and ideology of the American Revolution. Lynd and Waldstreicher claim that the main contentions are whether the Americans…

    • 1370 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    One of his reasons that America should be independent is that they were already at war with the British. In his section “Preventing War”, he is saying that freedom from the British empire would only make the relationship with America and Britain better. Because the Britians and the Americans are already at war, America becoming independent and letting the british continue their monarchy rule would only prevent the current war between the two colonies from getting…

    • 567 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Hi Chau Dinh, I am interested in your viewpoint of Frank’s idea and your deep thinking of what was going on behind this phenomenon. The counterculture idea not only broke the established notion of Americans life, but also implanted an idea of individualism. According to the history of the hippie’s lifestyle in the 1950s, people were acting out to respond to the war because it brought fear and desperation of that generation. As the consequence, there were many people withdrawal from the ordinary lifestyle and turned to a totally different culture that advocated individualism, which brought influence to the society and certainly the marketing as well. However, the purpose of the companies to promote their products by upholding the counterculture…

    • 191 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Author, Stuart Ewen, in his essay “Chosen People” talks about how the middle class has fooled America. The middle class is presented as an imaginary structure in American society. The middle class is an illusion to Americans; it has changed the meaning of the American dream. Ewen throughout his essay shows how the middle class was created in the United States. Ewen then moves the industrial revolution created, such as the perceptions.…

    • 1617 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    In A Consumers' Republic: The Politics of Mass Consumption in Postwar America, author Lizabeth Cohen focuses on how the American culture of abundance and consumption influenced many political, socioeconomic and cultural changes in the decades proceeding the end of World War II. She argues that mass consumerism is deeply rooted in the modern American experience. Cohen first uses the prologue of A Consumers' Republic to introduce her own personal story, having grown up during the beginnings of the age of mass consumption. She claims that the purpose of including her personal story was not to demonstrate it's uniqueness, but instead insinuates that it was something along the lines of a common experience in the middle of the 20th century.…

    • 909 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    In the 1999 film, Fight Club, Tyler Durden proclaims, “we’re the middle children of history. We have no Great War. No Great Depression. We’ve all been raised on television to believe that one day we’d all be millionaires, and movie gods, and rock stars, but we won’t. We’re slowly learning that fact.…

    • 2206 Words
    • 9 Pages
    Superior Essays
  • Superior Essays

    Many of today’s advertisements in America are trying to sell power to the consumers. With the goal to make profit and have consumers fall in love with products and services, advertisers make sure that they can persuade buyers to purchase their products. Numerous advertisements emphasize the importance of aristocracy and upper social class in their advertisements to stress the necessity of power to stand above the high social standards rather than the luxury of power that does not push many to have. In an advertisement by Audi, it creates a sense of power and superiority with the elegant model, the Boston Terrier dog, the clean and structured architecture, and the noticeable Audi Q7 vehicle. The ad’s campaign also represents an American craving…

    • 1360 Words
    • 6 Pages
    Superior Essays
  • Superior Essays

    Marxism In Fight Club

    • 1340 Words
    • 6 Pages

    Capitalism, according to Marx, is a mode of production based on private ownership of the means of production. It is a system of social relations in which labour-power is commodified and the driving force of society is the accumulation of capital. Marx theorized that economic systems result in two social classes, one of which holds the power and uses it to oppress the other. In capitalism, this is the bourgeoisie, the capitalists, who own the means of production, and the proletariat who’s labour allows the system to function and is the source of the bourgeoisie’s power. As such, the social relations of production are antagonistic.…

    • 1340 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    The specific topic of Asadorian’s article entitled “The Rise and Fall of Consumer Culture” argues that consumerism has been embedded in our culture, to such an extent that we view it as a “natural” way of life. The purpose of this article seems to be that humans need to realize that our culture of consumerism has everything to do with our treatment of the environment, and it tries to explain exactly in what ways institutions, media, and the government have contributed to this unsustainable state of our society. In the article Assadourian makes his argument that mankind needs to transform its culture to focus on sustainability. His main thesis is that these patterns of consumption are neither sustainable nor innate manifestations of human nature,…

    • 965 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Sir Thomas More described utopia as an ideal humanist island, where there is freedom and harmony within the community. Peter Weir in his film, The Truman Show, presented his version of utopia, a town called Seahaven. This essay will analyze the film as a critique of consumerism. The name of the city itself is, as Smicek points out, an anagram of, “as heaven,” that seems to, “replicate a saccharine of 1950 's American suburbia” (33). The main character, Truman, lives in the, “pastiche of Capra-esque small-town picket-fence America,” the suburban paradise with perfect laws, pastel-coloured homogenous Victorian-style houses with large perfectly mowed front yards and typical sedans (Swintice).…

    • 1806 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Glengarry Glen Ross Post-Modernism A post-modern drama written by Marmet, Glengarry Glen Ross, suggests the disparaging factor of “late capitalism” in the realm of globalism and mass consumerism. Much like Death of a Salesman, both Miller’s and Marmet’s dramas center on the destructive notion of the American Dream. Through the fragmentation of capitalism, the irony of Marmet’s world of men, and the questioning of the laws, this drama over competitive sales and unethicality depicts the truth about the terrors of a post-modern world.…

    • 516 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Thomas Frank in the essay, Commodify Your Dissent, argues that American culture has become dependent on rebellion. Frank supports his argument by illustrating the social norms in America during the 1950s with the suburban correctness. For example, he discusses how society respected authority, a mass majority of people attended church, and sexual repression (Frank 152). Then Frank dives into the social rebellion following countercultural ideas. Thomas quotes Jerry Rubin stating “Amerika says: Don’t!…

    • 1096 Words
    • 5 Pages
    Superior Essays
  • Great Essays

    Consumer Culture Essay

    • 1715 Words
    • 7 Pages

    Changes within Consumer Culture over the Centuries It is undeniable that changes have occurred in a variety of realms within the civilized world. After all, it is a point of pride to continue to evolve and refine processes past their predecessors. With this in mind, it is not surprising that the realm of consumer culture has also been defined by rapid changes based on the consumer and the sellers alike.…

    • 1715 Words
    • 7 Pages
    Great Essays