To appeal to both of these travelers, general promotions could be focused on the amenities offered within the resort, such as the spa, scenery, and beaches. Specifically reaching and attracting either push factor will require a multi-ad campaign. For those being pushed towards rest and relaxation, ads focused on the safety and security and the array of offerings for customers so they never have to worry will work best. In contrast, those looking for adventure will be best attracted by the ocean sports, nightlife, and out-of-the-ordinary food items. Using push and pull motivations to tailor promotions will increase tourist traffic in the all-inclusive
To appeal to both of these travelers, general promotions could be focused on the amenities offered within the resort, such as the spa, scenery, and beaches. Specifically reaching and attracting either push factor will require a multi-ad campaign. For those being pushed towards rest and relaxation, ads focused on the safety and security and the array of offerings for customers so they never have to worry will work best. In contrast, those looking for adventure will be best attracted by the ocean sports, nightlife, and out-of-the-ordinary food items. Using push and pull motivations to tailor promotions will increase tourist traffic in the all-inclusive