In the past, Chinese’s demand for consumption is the most basic. People just need buy some life necessities even though food and clothes sales are limited and people also need to provide the product ticket, people not extra money to buy items and shops no more products to sale. However, in the decade, people not be satisfied with the status quo and they have more desire in their life. People want to get more service and discount when they buy an item, to buy an item is not only the item itself and also their invisible service. Customers’ consumption changed impact service quality, each of provider is looking for ways to increase their competitiveness because customers increase their requirement.
The project also will focus on critical evaluate what are positive effects of service quality as society change. The development of service quality have a lot of positive effects such as make customers feel comfortable and convenience. On the other hand, it also have a lot of negative effects such as customer's request will be more and more, some times they come up with unreasonable demand even think that these service all right and staff must do …show more content…
Because the offered products by the hotels have similar qualifications, the quality level of service offered becomes the main factor determining the customer’s preference (Tsaur and Lin, 2004)”. Customers will chose a warm and careful service hotel when the customer stay in similar style hotel. The warm and careful service is usually a detail that touches the customer. Actually, smile service is standard and no customers feel wonderful because of