However, a key element, which forms a basic base that leads to superior performance, is a strong organisational culture. Most successful managers suggest that strong culture plays an important role in organisational performance. An organisation achieves its objectives mainly due to a strong culture shared among employees as well as the top management. In the writer’s point of view, strong culture has positive impacts on the organisation because when employees identify, accept, appreciate and commit to that culture, they tend to work more sufficiently and effectively to attain organisational goals. According to Shahzad, Luqman, Khan and Shabbir (2012, p.981), strong culture is considered as a force in order to enhance the performance, motivation, and dedication of the employees. An organisation with a strong culture is more able to deal with the complicated and challenging changes in the environment, because the resolving methods are flexible than the old administrative control method (Neagu & Nicula, 2012). The strong culture manages the employee behaviours because when employees are committed and feeling comfortable with the rules or regulations, they are willing to contribute the knowledge and time to achieve organisation goals (Neagu & Nicula, 2012). Besides, the loyalty of employees is also an aspect which is encouraged by the culture (Neagu & Nicula, 2012). In …show more content…
Success can be easily achieved if the organisation has a strong culture where employees and the management share the same values in the process of attaining goals. Sometimes, decisions of the management can lead to employee dissatisfaction; therefore, leads the organisation to the failure path. Maintaining an effective organisational culture is an important task to any managers and organisations. Thus, management must adapt and adjust the changes in the environment in order to create an encouraging culture so that the performance of employees can be