INTRODUCTION
Cadbury Limited is a British multinational confectionery company owned by Mondelez International. It was founded in Birmingham in 1824 by John Cadbury. It is the second largest confectionery brand in the world after Wrigley. It is headquartered in Uxbridge, London, and operates in more than fifty countries worldwide. It is famous for their products; for examples, Dairy milk, crème egg, roses, hot chocolates, and many more. Its signature logo comes from the signature of William Cadbury. Cadbury's aim is to improve the quality and taste of their chocolate to survive in the market.
PESTLE ANALYSIS
Political – The Company can get affected, if there is a change in the government policies. If the interest rate of the government increases, it can thus affect the employment of the company, as the company will not have the fund to upgrade and no new jobs or …show more content…
Currently, there are many varieties of different brands of chocolate available in the market such as; Ferrero Roche, Hershey and many more. All chocolates including Cadbury are being sold according to market price, therefore, tough competition for all confectionery companies. Hence, the prices of the competitors have to be higher, to increase the demand for Cadbury products
All these factors fall into place and play an important role in the company's economy. The higher the demand of the products, the higher the interest rate will be.
Social – Cadbury is a norm to social factors. Since run by a Quaker family, who are opposed to alcohol served as the foundation of running a business that sold coffee, cocoa, tea and liquid chocolate. However, despite being socially acceptable worldwide by selling chocolate and other products, Cadbury has been gathering quite a number of controversies. The recent controversy Cadbury has been involved in would be the products being ‘Halal Certified' to cater the Muslim markets
Cadbury Limited is a British multinational confectionery company owned by Mondelez International. It was founded in Birmingham in 1824 by John Cadbury. It is the second largest confectionery brand in the world after Wrigley. It is headquartered in Uxbridge, London, and operates in more than fifty countries worldwide. It is famous for their products; for examples, Dairy milk, crème egg, roses, hot chocolates, and many more. Its signature logo comes from the signature of William Cadbury. Cadbury's aim is to improve the quality and taste of their chocolate to survive in the market.
PESTLE ANALYSIS
Political – The Company can get affected, if there is a change in the government policies. If the interest rate of the government increases, it can thus affect the employment of the company, as the company will not have the fund to upgrade and no new jobs or …show more content…
Currently, there are many varieties of different brands of chocolate available in the market such as; Ferrero Roche, Hershey and many more. All chocolates including Cadbury are being sold according to market price, therefore, tough competition for all confectionery companies. Hence, the prices of the competitors have to be higher, to increase the demand for Cadbury products
All these factors fall into place and play an important role in the company's economy. The higher the demand of the products, the higher the interest rate will be.
Social – Cadbury is a norm to social factors. Since run by a Quaker family, who are opposed to alcohol served as the foundation of running a business that sold coffee, cocoa, tea and liquid chocolate. However, despite being socially acceptable worldwide by selling chocolate and other products, Cadbury has been gathering quite a number of controversies. The recent controversy Cadbury has been involved in would be the products being ‘Halal Certified' to cater the Muslim markets