The Organizational Analysis Of Mcdonald's Motivation Of Mcdonalds

Great Essays
McDonald's is one of the largest food service companies in the world. In 1993, the annual sales stood at 23 billion dollars. It is one of the biggest employers in the United States, with more than half a million employers .The organization has roughly 10,000 locations which involve the standard sit-in restaurants, drive with satellite sites, and windows. McDonald's dominance in the industry of the fast food which is not likely to disappear in anytime. Tile organization is expanding over time, as at December 2000, McDonald's and its franchises performed over 28,700 restaurants worldwide in 120 countries and territories, serving food and also drab to over 45 million people every day.
Just fifteen to twenty per cent of the restaurants are company-owned. The rest are franchises, which run by 2,659 independent owners who pay a fee of
…show more content…
The situational approach implemented by 'McDonalds' administration staff which has turned out to be the most suitable to the current situation. The administrators have used the special techniques on the basis of the motivation theories. Having implemented the procedure of the assembly line in the food preparation, 'McDonalds' make sure that the standard quality of production and also high performance. Besides, the company has implemented effective motivation strategy which is relay on the existing motivation theories. So, on the basis of the research we can say that every organization has its own system of behavior explanation and every concrete case must be examined as the 'McDonalds' organization case. Motivation theories, such as Maslow's theory and also Self Determination Theory must serve as the basis for elaborating the strategy that will direct the manager's forces towards the aim individual's satisfaction among intrinsic motivation and Maslow's Hierarchy of the needs

Related Documents

  • Improved Essays

    If the motivation of the employees is high, there will be increased employee retention, higher productivity, and increased profitability. The purpose of this research paper is to attempt to show how proper motivation…

    • 672 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The introduction is a brief overview of the integration of fast food into American society and how it reflects on American society and ultimately our way of life. There is a particular stress on Mcdonalds and “the Mcdonaldization of America” which is a consistent theme held throughout the book. Particular ironies are exploited in the introduction between the company’s ideals versus the men who build them. Colorado Springs is used as the focal point of the book and the revolutionary changes that are apace there provide a perfect backdrop for what is really happening all over the United States.…

    • 683 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Much of my paternal side of the family was in the McDonalds’ business from my aunt being the VP and Chief Diversity officer of the corporation to others being franchisee owners. From watching them, I could see the time and effort they put into retaining customers. One of my aunts never allowed us to bring any other restaurant to her house. She believed that if we were going to eat at a fast food restaurant, the restaurant of choice should be McDonalds. Again, they made sure to teach us how fast food establishments marketed certain items and how to acquire brand loyalty, especially since they wanted me to continue the legacy.…

    • 1250 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Mcdonald's Ethos

    • 998 Words
    • 4 Pages

    Many people have limited knowledge on how their beloved chain restaurants came to be. Likewise, I know that I don’t wonder about the persons who started the movement of fast food chain restaurants when I am in a drive thru picking up my Big Mac. The movie “The Founder” by John Lee Hancock decided to unmask the history and the drama involved in founding McDonald’s. However, while many see the McDonald’s today as a wholesome and family friendly restaurant, they do not know the underhanded dealings that occurred in order for McDonald’s to become the global sensation it is today.…

    • 998 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Why are so many young Americans overweight? It’s the parent’s fault. Parents should provide their children with the proper food and exercise they need to grow into healthy adults. In the article, “The Battle Against Fast Food Begins in the Home”, Daniel Weintraub tries to convince the reader that the parents are to blame for not properly feeding their children. David Barboza disagrees with Weintraub saying the food companies are responsible.…

    • 724 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    In the case given, the problem in Perfect Pizzeria, a large pizza franchise in Illinois, is a disparate treatment between unqualified managers and employees that cause the lack of motivation and poor job satisfaction. Motivation and job satisfaction is very important fundamental notions to keep the business in prospering and increase the profit to be succeed. Motivation allows any employees to help them perform optimally and increase their productive and job satisfaction makes them to work in the same place for a long time. Most workers are motivated to work harder depends on how much do they fulfill the expectancy in the workplace. To motivate employees, managers must have the ability of perceiving and providing individual incentives.…

    • 842 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    It is not necessarily a physical object; products can include goods, services, people, places and ideas (Walker. I., 2000, Marketing Theory and Practice, lecture 1). Products enable a company to differentiate itself from competitors and gain competitive advantage. Products can be positioned based on attributes, benefits offered, usage occasions, users, against or away from competitors, or based on the products class (Walker. I., 2000, Marketing Theory and Practice, lecture 6).…

    • 4086 Words
    • 17 Pages
    Great Essays
  • Improved Essays

    Theory Y

    • 798 Words
    • 4 Pages

    Both the frameworks are based on the assumptions that define the levels of motivation among the workers following the preferred managerial styles adopted at the firm level. In particular, theory X…

    • 798 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    McDonalds is getting more growth Situational analysis shows that McDonalds in Malaysia is having a rapid growth in fast pace comparing to KFC. McDonalds market share is will be growing faster and bigger, if KFC isn’t going to overcome this Lack of manpower The same situational analysis shows that huge variance between quantity of workers and outlets for KFC are not…

    • 1719 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    They provide the best employment experience for their employees، McDonald's tries hard to recruit the best, hire the best and provide the best place to work in order to achieve their goal. By providing their customers with the worlds best fastest quick-service restaurant experience. HRM Outcomes: McDonald's is obtaining its HRM outcomes through quality, commitment, and flexibility. Performance Outcomes: the service that Macdonald provide is of good quality Behaviour Outcomes: there are the motivation that employees get in order to do there work Financial Outcomes: it is to generate higher profits and benefit customers…

    • 1164 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    McDonald’s uses divisional departmentalization (where the jobs are being grouped by product, services and geographical location) (Hassan et al. 2018) due to its variety of products, services and its geographical location. McDonald’s consists of various products such as burgers, fries, ice-cream even fried chicken and so on. Besides, McDonald’s also provides 24-hours services in all the franchise branches so that customers can eat anytime, and this service also helps in increasing the sales of the company.…

    • 1902 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    It is based in the United States and has been operating in the quick service restaurant chain industry for almost 80 years (Bhasin, 2017). It has consistently changed into a main fast food restaurant by developing branches in various sections of the country and also in the foreign markets. McDonald’s is a major brand that is recognized globally considering that it has constantly sustained its standards in the delivery of quick services regarding their food serving to their consumers. A recent study has approximated that in the United States only, the company serves not less than 60 million consumers each month, a determinant of how huge McDonald’s is in the industry (Bhasin, 2017). McDonald’s is among the major fast food chains in the industry and the top competitors of Dunkin…

    • 1411 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    Introduction: McDonald’s is one of the largest and most popular, franchise based fast food restaurant companies in the United States and the world. Their core menu items include Beef Hamburgers, Cheeseburgers, McNuggets, and French fries. They are also known for one of their popular desserts: the apple pie and their recently introduced breakfast sandwich: the Egg McMuffin. Over the years, McDonald's has spanned its operations to more than 32,000 branches, serving in 117 countries.…

    • 1105 Words
    • 5 Pages
    Great Essays
  • Great Essays

    The restaurants are mostly franchised and they have about 33000restaurants in more than 100 countries (Allen and Albala, 2007) giving them the capability to serve about 50million people daily. McDonald’s offers both the counter service and the drive through service commonly known as Mac drive in many countries. Their menu includes hamburgers, cheeseburgers, chicken, French fries, desserts, soft drinks, warps, salads etc. McDonalds is also into the franchise business that is, restaurant chain that consist of two or more than two restaurants but owned by a company. This is mainly for expansion of the restaurant 2.1 PROBLEM…

    • 3436 Words
    • 14 Pages
    Great Essays
  • Great Essays

    1. Introductions: Management information system (MSI) is the integration between people and technology. Over the years, management system has significant impact on developing organizational productivity, efficiency and most importantly financial growth. Though, management information system is the catalyst to increase business operation flow by relating people with technology but immensely incurred additional cost on its implementation within organization. During World War II, McDonald started business in 1940 California founded by Richard and Maurice McDonald but after World War II,…

    • 3760 Words
    • 16 Pages
    Great Essays