The Negative Consequences Of Tobacco Advertising

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Tobacco companies continuously seek ways to advertise their products to a variety of audiences, especially the youth. In the ninth inning, with two outs, Bryson swung his smooth, glossy bat and slammed the pearl-white baseball far beyond the outfield. Viewers gazed as the ball gracefully floated through the calm, marmalade sky towards the towering Marlboro billboard. Broadcasting cameras followed the ball, and the tobacco advertisement filled the television screens of baseball fanatics across the nation. After the game ended, thousands of adults and teens who saw the advertisement smoked cigarettes because they associated the excitement of the home run with the tobacco product. Surely, tobacco companies should not sponsor sport events.
Truly,
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Marcus, a teenage football fan, went to the football club with his friends to watch the afternoon game. Within the vicinity of the stadium, he and his friends saw tobacco banners of their idols smoking cigarettes, portraying the idea that smoking helps increase athletic ability and increase popularity. Unfortunately, Marcus became a victim to the advertising scheme and developed an addiction for tobacco. At most sport events, the age of audiences varies from toddlers to adults. Exposing the younger audiences, especially teenagers, to tobacco advertisements increases the chances that a teenager will experiment with tobacco which also increases the chances of addiction. Annually, around 480,000 people die from smoking in the United States, so tobacco companies must continue to replace the consumers they lose; therefore they target youths(cite). According to the Vermont Department of Health, tobacco advertising affects youths three times more than adults(cite). Tobacco sponsorship in sports events provides a way for tobacco companies to target vulnerable teenagers with misleading tobacco

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