The discussion regarding what addiction truly is and what precisely makes it up has existed for a long time and has shown to be as knotty as it has productive (Clark, 2011). Though previously being limited to substance dependency, it now seems to be agreed upon that addiction can be exhibited even when substances are not in the picture (Clark, 2011). Reinarman (2005) states that addiction researches remain preoccupied with ‘hunting’ for a definition which is ‘malleable enough’ to encompass both the varieties of substance use addictions and behavioural addictions. He calls this ‘hunt’ an instance of ‘conceptual aerobics’. Davies (1997) goes to the other extreme of the spectrum by calling addiction a ‘myth’. The concept of addiction is still
