The Muhannad Effect Analysis

Improved Essays
Noor was the first series that introduced the Arab world to Turkish drama. At that time, it was a new phenomenon and it was not yet popularized and discussed. In “The Muhannad Effect: Media Panic,
Melodrama, and the Arab Female Gaze” Christa Salamandra (2012) becomes one of the first authors to discuss the cultural and ideological effects of the TV series Noor. Additionally, she illustrates the media panic that was created by the main character, Muhannad. Salamandra has previously written many articles in this field, and media appears to be her main topic of interest. Salamandra has notable experience in the field of anthropology, according to her employment background. Her articles are a main source of inspiration for many writers. Furthermore,
…show more content…
She uses several arguments to prove that visual communication has been really dominant in the Arab culture, giving examples such as the eye of envy. She discussed the Arab’s view on Turkey, and how they look
2
CRITIQUE OF “THE RESPONSE” down on it as a western country, supporting the idea by the freedom that
Noor had created in the society. She then reveals the Arab media’s hostile reaction to Muhannad, and the various actions they took to demolish
Muhannad’s status. In “The Response” section, Salamandra was valid in her review, while presenting it them in a good structure; however, she failed in her choice of examples to support her point of view and in her descriptions and source integrations.
The author manages to create an interesting article, with appropriate evidence, and excellent display of opposing views. However, she gave excessive unnecessary examples that do not add to the context of her argument, and some of them were even not credible. Salamandra
(2012) chose a wealthy topic in terms of debating, and the main argument she presents is logical and acceptable by her intended

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