The Miles and Snow Strategy involves four different types, which are prospectors, defenders, analyzers, and reactors (Parnell, 2014). Among the four strategies, Prospector have the first-mover advantage due to their name brand is the most recognized among consumers due to the company was first in the market (Parnell, 2014). Dollar Tree was the first successful company that sold all items for $1 each and made a name for itself. The Prospectors strategy also includes intrapreneurship where an existing business adds a new business path (Parnell, 2014). Dollar Tree follows a prospector model in its strategy due to it is currently in a growth stage by purchasing Family Dollar (Parnell, 2007). This was a new experience for the firm to branch out
