Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person’s beliefs, attitudes, intentions, motivation, or behaviors. In business, persuasion is a process aimed at changing a person’s (or a group’s) attitude or behavior toward an event, idea, or objects, by using written or spoken words to convey information, feelings or reasons.
Persuasion, often used as a tool in the pursuit of personal gain, such as election campaigning or as a sales pitch. Persuasion can also be interpreted as using one’s personal or positional resources to change people’s behaviors or attitudes.
POLITICAL CAMPAIGNING
During a political campaign, candidates spend considerable resources campaigning. Prior research indicates campaigning …show more content…
Candidate’s use a variety of methods to reach the electorate, including direct mail, automate calls, radio advertisement and television commercials. Although these are less expensive ways to expose voters to a candidate’s political position, personalized face-to-face interaction still considered the most effective ways to campaign. Most people running for office use different techniques against their competitors to persuade voters to vote for them. However, comparing the work force to that of politicians you will find there is not much difference in the techniques they use. On a job, employees are persuaded to try different ways of doing things. Most employees are afraid of change. When employees transition from one facility to another, they are often intimidated because of the unknown. Learning something new sometimes become confusing and question their ability to learn. Change can be good or bad depending on the aspect in which it is used. Companies go through a process, often times change is made to better serve customers and meet their demands.
CONDITIONING
Candidates use their campaign messages to change estimates of the quality and …show more content…
Conditioning plays a huge part in the concept of persuasion as well. It is more often about leading someone into taking certain actions of their own, rather than giving direct commands. Advertisement, for example, this is done by attempting to connect a positive emotion to a brand name. Over many years of research through various predictable patterns, “some people by nature are earlier adopters of new ideas, whereas others are more resistant to change.” (Tubbs, 2012,
Persuasion, often used as a tool in the pursuit of personal gain, such as election campaigning or as a sales pitch. Persuasion can also be interpreted as using one’s personal or positional resources to change people’s behaviors or attitudes.
POLITICAL CAMPAIGNING
During a political campaign, candidates spend considerable resources campaigning. Prior research indicates campaigning …show more content…
Candidate’s use a variety of methods to reach the electorate, including direct mail, automate calls, radio advertisement and television commercials. Although these are less expensive ways to expose voters to a candidate’s political position, personalized face-to-face interaction still considered the most effective ways to campaign. Most people running for office use different techniques against their competitors to persuade voters to vote for them. However, comparing the work force to that of politicians you will find there is not much difference in the techniques they use. On a job, employees are persuaded to try different ways of doing things. Most employees are afraid of change. When employees transition from one facility to another, they are often intimidated because of the unknown. Learning something new sometimes become confusing and question their ability to learn. Change can be good or bad depending on the aspect in which it is used. Companies go through a process, often times change is made to better serve customers and meet their demands.
CONDITIONING
Candidates use their campaign messages to change estimates of the quality and …show more content…
Conditioning plays a huge part in the concept of persuasion as well. It is more often about leading someone into taking certain actions of their own, rather than giving direct commands. Advertisement, for example, this is done by attempting to connect a positive emotion to a brand name. Over many years of research through various predictable patterns, “some people by nature are earlier adopters of new ideas, whereas others are more resistant to change.” (Tubbs, 2012,