Sellers know that females who are insecure about their bodies are more likely to but beauty products and diet aids.
The effects of exposure to these images go beyond influencing girls to buy diet and beauty products. Research links exposure to images of thin, young, air-brushed female bodies to depression, loss of self-esteem and unhealthy eating habits in girls and young women: in one study half of girls ages 16-21 said they would undergo surgery to improve their bodies. Poor body image may have even more serious consequences as well: a 2009 study found that girls who were unhappy with their bodies – whether they were genuinely overweight or not – were significantly more at risk for attempting