Strategic Drifts

Strategic drifts are related to the responses of an organisation, which are encountering changes due to the dynamic external environment. Unexpected challenges may arise at any point of time during the development of strategic changes within the organisations. Strategic drifts are those incidents for which the organisations fail to identify the expected strategic outcomes (Analoui & Karami, 2009). Strategic drifts force the management to lose its focus from actual strategic plans and eventually the management gets accustomed with different course of actions, which are not that important. In this regard it is worth mentioning that even the senior management are the main targets of strategic drifts. This drifts forces the management to give importance to minor incidents and overlook a crucial problem, which may cause huge damage to the image of the organisation (Analoui & Karami, 2009) There are several ways for preventing strategic drifts however, the managers have to …show more content…
It actually refers to the performance measurement technique that concentrates on the strategies and how these strategies implement positive changes in the near future and also produce sustainable value (Kaplan, 2009; Kaplan, 2008). It includes non-financial performance measures and it is quite different as compared to traditional performance management systems. The different perspective of balanced scorecard is significant while comparing it with the traditional performance management system are financial performance, customers or stakeholders, internal business and organisational capacity. Therefore, it is noteworthy that the traditional management system does not have the ability to gauge the nonfinancial performance; however the balance scorecard framework can easily depict the non-financial performance of any organisation (Kaplan, 2009; Kaplan,