PlayStation and Sony Computer Entertainment present a provocative image in its PS Vita advertisement that draws a reader’s …show more content…
Men are thought of wanting to be the one in charge in any situation, for the most part. For example, in my family, some of the men often tell people what to do and expect people to do so. Men feel powerful from seeing images of objectified women and are constantly being sold the idea that “they are in the drivers seat” (Heldman). Because of sexual objectification, women are being sold an idea which alters their thinking. The idea that “[sexual objectification] is how [women] get [their] value and this is the way to become the ideal sex object” (Heldman) is what advertisements, like the one for PS Vita, sell. Women are obviously brought into sexual objectification, not only because it is more likely to see a sexually objectified image of a woman, but also because it influences the way women think. Women are already thinking that they are not the same as other men, can not have the same opportunities, and that looks do