In a recent blog post, digital marketing journalist and publicist Mitch Joel posited that we live in a “one screen world.”
We live in a world where the only screen that matters is the screen that is in front of me. We live in a world where screens are here, there and everywhere. They are in the palms of our hands, on our wrists, on our glasses, on our computers, and push out many forms of information and entertainment to us in a myriad of ways. Consumers don 't think about it anymore. Screens are everywhere (and, if they aren 't there yet, they will be soon). Billions upon billions of connected people and connected devices. We haven 't even begun to scratch the surface on what this all means, and how it changes the dynamics of our lives, of …show more content…
Rather it is an observation of the state of the connected world we live in. Just as we are frequently consumed by our thoughts, so we are consumers of information; it doesn’t matter the time of day, where we are, what we’re doing, or who we’re with, we want answers to our questions – be they profound, or mundane. Accordingly, technology has been adapted (rapidly over the last 70 or so years) to scratch this itch. From the birth of a network of computers being able to speak with one another in the 1950’s and 60’s to our modern day dependence on a “do it all” gadget the size of a wallet at our disposal at all times, our technology shapes us just as we shape it. In the wake of this constant evolution of questions and answers in the internet age, web sites, and by extension web designers and developers are tasked with keeping up with demand. So when one considers that “in early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage,” (Murtaugh, 2014) it becomes imperative that the web sites we interact with on a daily basis be as responsive to the medium – in this case mobile phones now being the dominant vessel – through which information is sought out as we are to the content that is being disseminated. We may build the best website for PC interaction, but if the majority of our users are interacting with the site via mobile phone, we, by …show more content…
retail sales will involve the Internet in some way, either as a direct e-commerce transaction or as part of a shopper’s research on a laptop or mobile device.” (Dusto 2013) Recalling now that internet usage over mobile phones surpassed usage via PC and that US retail sales are projected to be $3.6 trillion over the next five years, then the case for web design and development which is optimized for mobile consumption (but also consistent between both mobile and PC) is not just compelling, but to be ignored at the web designer and developer’s
We live in a world where the only screen that matters is the screen that is in front of me. We live in a world where screens are here, there and everywhere. They are in the palms of our hands, on our wrists, on our glasses, on our computers, and push out many forms of information and entertainment to us in a myriad of ways. Consumers don 't think about it anymore. Screens are everywhere (and, if they aren 't there yet, they will be soon). Billions upon billions of connected people and connected devices. We haven 't even begun to scratch the surface on what this all means, and how it changes the dynamics of our lives, of …show more content…
Rather it is an observation of the state of the connected world we live in. Just as we are frequently consumed by our thoughts, so we are consumers of information; it doesn’t matter the time of day, where we are, what we’re doing, or who we’re with, we want answers to our questions – be they profound, or mundane. Accordingly, technology has been adapted (rapidly over the last 70 or so years) to scratch this itch. From the birth of a network of computers being able to speak with one another in the 1950’s and 60’s to our modern day dependence on a “do it all” gadget the size of a wallet at our disposal at all times, our technology shapes us just as we shape it. In the wake of this constant evolution of questions and answers in the internet age, web sites, and by extension web designers and developers are tasked with keeping up with demand. So when one considers that “in early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage,” (Murtaugh, 2014) it becomes imperative that the web sites we interact with on a daily basis be as responsive to the medium – in this case mobile phones now being the dominant vessel – through which information is sought out as we are to the content that is being disseminated. We may build the best website for PC interaction, but if the majority of our users are interacting with the site via mobile phone, we, by …show more content…
retail sales will involve the Internet in some way, either as a direct e-commerce transaction or as part of a shopper’s research on a laptop or mobile device.” (Dusto 2013) Recalling now that internet usage over mobile phones surpassed usage via PC and that US retail sales are projected to be $3.6 trillion over the next five years, then the case for web design and development which is optimized for mobile consumption (but also consistent between both mobile and PC) is not just compelling, but to be ignored at the web designer and developer’s