Restaurant Menus Case Study

Restaurant Menus should reflect they style and atmosphere of a restaurant. When developing one care should be taken to provide customers with a sense of what the restaurant is all about. If the establishment is a family restaurant the menu should have family friendly entrees as well as visually appeal to those people that have families. If it is a formal restaurant the menu should have more chic entrees and the look of the menu should be more precise and conservative.

There is much more to a menu than just the items to order and the prices. Many considerations have to be made when developing a menu. Demographics are very important. Pricing wholly depends on the average salary a person or family makes within the area of the restaurant. You …show more content…
It will then detail a listing of entrees and their side dishes then go on to desserts with beverages being last. Other menus will go from breakfast to lunch to dinner. Traditionally the items are placed in each section the least expensive to the most expensive. However, that may not be the most ideal way to place things on a menu. It has been proven that placing items the restaurant wants to sell first will sell more of those items. Maybe they have a specialty no one else has been able to make in a similar fashion and it appears on the menu at the top of the entrees even though it is the most expensive. The restaurateur wanted people to order it so it was placed first on the menu.

Illustrations are essential for some menus including a family menu so the children who cannot read yet can pick by picture. People like to see illustrations and photos of the food they will be ordering. There are many places that one can get stock pictures or just use a digital camera. Good restaurant menus can include a description of the menu item. A more formal menu should be less graphic oriented and more word oriented. A detailed description should be included and some restaurants go as far as placing words from the chef or the pedigree of a …show more content…
A red and white checkered tablecloth might be a great background for an Italian restaurant menu. A brightly colored menu is good for a family restaurant. A classic black and white menu exudes formality for an expensive classic restaurant. The font should follow in the same manner. Use scrolling letters for classic restaurant but stay away from font with too many curlicues for a family restaurant as it is a little hard to read. Parents with hungry kids want to see what is on the menu and order it as fast as they can. Menus that have more than two columns tend to look like they were printed at the local newspaper so stay to no more than the two