Quality is a trait which is very hard to define, because it is a very subjective term. Perceived quality is the perception of a consumer about a product's excellence. Research proves that most consumers perceive international brands to be of higher quality and greater prestige. (e.g., Nguyen, Barrett and Miller 2005; Steenkamp, Batra and Alden 2003). If a brand is perceived as globally available, consumers are likely to attribute a superior quality to the brand, since its international acceptance is seen as a sign of its high quality. (Han 1989)
According to Iglesias and Guillen (2004), consumers pass five phases of purchase process and the first phase is that the consumer perceives the product with the consideration of its availability, quality, …show more content…
People like to be happy, and by buying things they want, they become happy. This releases dopamine in the brain, the happy drug, a tell-tale sign of addiction. This also happens with handheld devices, or anything with a screen. So ultimately, some people literally become addicted to shopping itself."
According to the Choice Theory paradigm (W. Glasser, 2008), people or events outside us never stimulate us to do anything. Rather, our behaviour always presents the choice to do what we believe most satisfies our need at the time. When people learn to apply the principles of Choice Theory, they taught how to more consciously self - evaluate evaluate so that the behaviours they choose have the best chance of helping them achieve what they want in ways that are responsible."
As the competitions become wider, critical thinking is a necessity for all. Like the marketers who strive hard to balance the price and quality, though it is complicated to do the process. According to H. Basin (2016), balancing the price and quality is a challenge for all of them because pricing is a strong component that affect the decision making of every consumers. Therefore, each products must be provide for specific consumers. You need to think for your target market as well as the competition in …show more content…
Tuttle, 2012 that will also prove the thinking of consumers about the quality and price of the product. "While some shoppers pounce on rock-bottom prices without hesitation, others are tentative concerning door busters and eye-popping 80% off deals. After all, does not a cheap price equate to cheap quality?"
Well, sometimes it does, and sometimes it doesn’t. Whether a shopper views a low price as an indication of shoddy quality or good value depends on many factors. As the season of ubiquitous bargains nears, it’s worth trying to understand why sometimes a low price causes shoppers to bite, and why other times consumers are scared off by an item because its price is just too-too cheap.
A forthcoming study in the Journal of Consumer Research tries to get to the heart of the issue, exploring what is described as “naïve theory.” Basically, because consumers can’t know everything about a product, we fill in the gaps with our own (naive) theories to help us make decisions about whether the cheaply priced product is a terrific deal or a piece of
According to Iglesias and Guillen (2004), consumers pass five phases of purchase process and the first phase is that the consumer perceives the product with the consideration of its availability, quality, …show more content…
People like to be happy, and by buying things they want, they become happy. This releases dopamine in the brain, the happy drug, a tell-tale sign of addiction. This also happens with handheld devices, or anything with a screen. So ultimately, some people literally become addicted to shopping itself."
According to the Choice Theory paradigm (W. Glasser, 2008), people or events outside us never stimulate us to do anything. Rather, our behaviour always presents the choice to do what we believe most satisfies our need at the time. When people learn to apply the principles of Choice Theory, they taught how to more consciously self - evaluate evaluate so that the behaviours they choose have the best chance of helping them achieve what they want in ways that are responsible."
As the competitions become wider, critical thinking is a necessity for all. Like the marketers who strive hard to balance the price and quality, though it is complicated to do the process. According to H. Basin (2016), balancing the price and quality is a challenge for all of them because pricing is a strong component that affect the decision making of every consumers. Therefore, each products must be provide for specific consumers. You need to think for your target market as well as the competition in …show more content…
Tuttle, 2012 that will also prove the thinking of consumers about the quality and price of the product. "While some shoppers pounce on rock-bottom prices without hesitation, others are tentative concerning door busters and eye-popping 80% off deals. After all, does not a cheap price equate to cheap quality?"
Well, sometimes it does, and sometimes it doesn’t. Whether a shopper views a low price as an indication of shoddy quality or good value depends on many factors. As the season of ubiquitous bargains nears, it’s worth trying to understand why sometimes a low price causes shoppers to bite, and why other times consumers are scared off by an item because its price is just too-too cheap.
A forthcoming study in the Journal of Consumer Research tries to get to the heart of the issue, exploring what is described as “naïve theory.” Basically, because consumers can’t know everything about a product, we fill in the gaps with our own (naive) theories to help us make decisions about whether the cheaply priced product is a terrific deal or a piece of