Localization is the process by which companies’ design their products and services in the way they can easily be adapted by people in different countries in the short time (Rouse, n.d).
Furthermore, globalization and localization are so important because they …show more content…
In his explanation, he categorized culture in six distinctive dimensions. These include the following;
Power distance: This is a dimension which shows the extent to which members of a given society react to an unequal distribution of power. For example, societies with high score imply that their members accept and are comfortable with power inequality. While, societies with low score imply that, their members are do not accept and believe in power …show more content…
However, China citizens are more of masculine than those in the United States.
Uncertainty Avoidance: the citizens of both countries do not pay attention to their future. This is because both countries have the score which is below average. However, China has less score of 30 compared to that of the United States (43). This means that people in china are willing to try any things new without paying attention to negative effects which may result to its societies. This is not the case with the United States as there is a fair degree at which the usage of new things are practiced.
Long-term Orientation: the citizens of the United States do not pay attention to the reservation of their tradition and norms as they are willing to try new traditions without making the analysis to evaluate its truth. This is because their dimension score is lower than average. While, the citizens of China, tend to adapt to the new tradition only when there is the change in the condition in the