In the article he talks about how great powerhouse football schools have been recognized and reached the top, because of creativity. When a football field is filled with athletes of the same athletic ability the game comes down to who wants it more and who is willing to be creative and try plays that may or may not be successful. When a football team comes down to these two components, it could be the coaches creativity that wins a ball game. Whether it be practice creativity, preparing your athletes for the game, or in game split second …show more content…
So much time is involved with these athletes to get them in shape and teach them the skills they need to know on the football field. Not only does creativity involve the coaches and the athletes, but the people watching them play are affected by this too. The National Football League generates approximately ten billion dollars every year. The National Football League is the worlds most profitable sports league. American taxpayers account for seventy percent of this revenue. The money comes from merchandise, seating in stadiums and advertising programs. However merchandise and advertising programs show the most creativity from t-shirts to commercials. When something is creative and appealing fans will spend money on it. As long as people are interested in a certain subject then there is always money to be made. The biggest reason for the sustainability of football over the years is the sheer profit from outside sources such as fans. Fans feed off the creativity of the players, adds, and merchandise. Every year teams uniforms adapt and advance and in turn the merchandise that is available to fans is changed to meet the buyers desire to resemble the professional athletes. From jerseys, foam fingers, and hats people love their teams merchandise. The creativity that ties into the business aspect of football contributes to the growth in the