Importance Of Communication For Tescos

1. Communication, communicating to people is extremely important when it is to do with a massive business like tescos and if it wasn’t for the internet this would be a very difficult task because it would mean having to send letters or ring people up on the phone when you wanted to talk to them and this doesn’t work very well or at all when your trying to get a message to more than one person at a time. But because of the internet they can send an email to all of their employees at once informing them of changes to parts of the business or anything they like, this means that things can change almost instantly which helps the efficiency of the business immencely.
2. Products, this is another area that the internet has vastly improved for big …show more content…
Competitors, the internet can also be used to monitor any competitors activity so that when another business is doing extremely well tescos can look on their website or on any trends and articles that they can find about the other business and they can see when they are doing to make them so popular, once they find out what is going right with the business they can then change and aspect o their business to increase their sales. For example if tescos finds out that asda has a huge sale going on on summer picnic items tescos can find out how well it is going and if they like it, they can then change their marketing technique and items that they have in their shops so that they are on sale so that they will be better than asdas and more people will want to come and shop at their stores instead of asda because their deals are better. They can also get their employees to sing up for their competitors websites wich will then give them more of an inside look at what their competitors will have to offer and are saying about differne news and activitys.
4. Advertising, advertising has also been made incredibly easy for big companys like tescos because they can now market their shops on other peoples websites at not much cost and show different sales that are on whenever they like through social media sites like facebook at no cost at all. Tescos can also have automated emails that get sent out periodically by a computer telling tesco shoppers information about their shops and products, this is massivly helpful because it can often mean that no people at all are required to send the emails or write