The concept of gaze in analysing visual media, is one that deals with how an audience views other people presented. Because the gaze is often depicted as the outlook of the male spectator, the ‘Male Gaze’, women are subconsciously perceived as the objects of their gaze, never the possessors, encouraging a dominant patriarchal society. As John Berger stated in the book, Ways of Seeing, “men act and women appear”, and to reiterate the point previously …show more content…
This implies that the women still play an essential part in the plot, seeing as it is a music video, and they control the music to which the artist must sing; without the music the song is not the same and loses its intended purpose. As a result, partially placing the women in a position of control. However, one may argue that they can still be considered as objects for visual pleasure, for they display heavy make-up throughout the whole video, making them appear as dolls. Inanimate objects, with the intention of being played with at the disposal of the user, in this case,