Introduction:
The Irish Organisation that I am familiar with and have chosen to do this assignment on is Ryanair Ltd. Ryanair is an Irish low-cost airline that was founded in 1985 by Tony Ryan. Today Ryanair is the second largest airline company in Europe behind Lufthansa Group and it carries approximately 105 million people over 1600 routes. It operates from 200 airports in 31 countries.
Ryanair struggled in its first few years before Michael O’ Leary took over in the 1990’s. He restructured the company and implemented resource planning which enabled the company to expand to the heights it has reached today. In order to become the well renowned airline it is, Ryanair has had to overcome several challenges posed to the organisation from the external environment. In order to understand the challenges and opportunities Ryanair has, it is necessary to look at and analyse its external environment as well as the airline industry as a whole. In this assignment I will identify the forces in the external environment and evaluate how these forces have impacted on …show more content…
This gives these other airlines an advantage over Ryanair as they will benefit from the number of passengers who require connected flights. In an attempt to outdo competitors Ryanair implemented a new marketing strategy. They came up with Ryanair’s lowest fare guarantee, which outlines that if a passenger finds a cheaper fare from another airline, Ryanair will pay them double the difference between Ryanair’s quoted price and the competitors price. Ryanair implements low operating costs which enables the company to provide cheap air travel whilst still making a profit. Ryanair is also looking to expand, aiming towards establishing routes between Europe and the US. This is in an effort to increase its market share, expanding into the global market and it has competitors worried as Ryanair can rarely be matched or beaten in terms of
The Irish Organisation that I am familiar with and have chosen to do this assignment on is Ryanair Ltd. Ryanair is an Irish low-cost airline that was founded in 1985 by Tony Ryan. Today Ryanair is the second largest airline company in Europe behind Lufthansa Group and it carries approximately 105 million people over 1600 routes. It operates from 200 airports in 31 countries.
Ryanair struggled in its first few years before Michael O’ Leary took over in the 1990’s. He restructured the company and implemented resource planning which enabled the company to expand to the heights it has reached today. In order to become the well renowned airline it is, Ryanair has had to overcome several challenges posed to the organisation from the external environment. In order to understand the challenges and opportunities Ryanair has, it is necessary to look at and analyse its external environment as well as the airline industry as a whole. In this assignment I will identify the forces in the external environment and evaluate how these forces have impacted on …show more content…
This gives these other airlines an advantage over Ryanair as they will benefit from the number of passengers who require connected flights. In an attempt to outdo competitors Ryanair implemented a new marketing strategy. They came up with Ryanair’s lowest fare guarantee, which outlines that if a passenger finds a cheaper fare from another airline, Ryanair will pay them double the difference between Ryanair’s quoted price and the competitors price. Ryanair implements low operating costs which enables the company to provide cheap air travel whilst still making a profit. Ryanair is also looking to expand, aiming towards establishing routes between Europe and the US. This is in an effort to increase its market share, expanding into the global market and it has competitors worried as Ryanair can rarely be matched or beaten in terms of