The Role Of Visualization In Advertising

People often think about and reflect on ads that use visualization. The visualization causes people to consider what they saw and how they can change what they saw. The advertisements that use visualization are very successful because they allow people to see for themselves what others as well as they are doing. Programs have been made all across the United States of America to help people stop smoking as well as using tobacco products. This advertisement is and example of the awareness the programs across the country are trying to spread. The advertisement is meant to help people realize what is going in to their bodies when they smoke or use tobacco. In the effort to help people quite tobacco and tobacco products the Tobacco Use Prevention …show more content…
Visualization causes the people who see the advertisement to not only read words, but they can see what the advertisement is trying to prevent or promote. The Tobacco Use Prevention Program use visualization to their advantage for the advertisements that are published by them. In this specific advertisement, they show a few of the harmful ingredients in tobacco as breakfast foods , such as what represents a bowl of cereal, a mug of coffee, as well as a plate of toast (Tobacco Use Prevention Program). This helps and shows people, who smoke or use tobacco, that even though they are not actually eating the ingredients , such as nicotine, they are still putting the ingredients into their bodies as if they are eating …show more content…
The goal of the advertisement is to help prevent people from starting or help people stop smoking and using tobacco. It uses facts, which makes the advertisement credible and true, to bring realization about what ingredients tobacco contains. Secondly, the advertisement uses ethos to impact those who view the advertisement. The use of ethos brings support from those who ethically believe smoking is wrong; therefore, these people attempt to influence tobacco users that were not already influenced by the advertisement. Lastly, the advertisement actually shows the viewers what harmful ingredients tobacco contains. This visualization brings realization to people, who smoke, about what they are putting into their bodies every time they use tobacco. This advertisement shows people who use tobacco how bad it truly is for you and gives them a place that users can go to for assistants with quitting tobacco. The advertisement also confirms, for people who do not use tobacco, how bad it is for those around them and that they should continue to influence people to stop as well as give them support while they are going through the quitting