Henkl's Core Competencies Essay

Henkel has many core and distinctive competencies as many successful companies do. The main competencies are sustainability, employer attractiveness, brand equity and innovation. A well-balanced mixture of all of these helps Henkel win numerous awards every year and it allows them to be consistent leaders in their industry. The first core competency is their employer attractiveness and the “Henkel Spirit”. This is the foundation of what they stand for and they believe that a great company starts with its employees. The Henkel Spirit is culture they have established to make the best products possible but at the same time they focus on employee happiness. They never want to get too comfortable with their success, so they encourage that employees continually question and challenge the status quo. Face to face and online training also leads to a positive culture which in turn leads to better products. Another main piece …show more content…
Different outlooks, expertise and experience are critical to the success of the company and bringing in a wide variety of people is a way to achieve this. Henkel has 50,000 employees worldwide and they take great pride in having a big global family as they call it. They respect workers and their individual characteristics and treat every employee as a valuable contributor to the corporate culture. Employees are given freedom to achieve self- fulfillment anywhere and all over the world as this because they believe this adds strategic value to the company and understanding and accepting different points of view is the basis for achieving success. Henkel aims to help employees develop their talent across three concepts; economics, creativity and innovation and then apply it in the workplace. This helps to build the best teams along with developing employees based on their expertise, potential and