Unit 4 P4 Business

Improved Essays
Describe the concept of Social Media for Business
In this report, I will be describing the concepts of social media for a chosen business and I will talk about how the social media’s have impacted the business and how it has evolved. Social media will benefit the business in many ways as many people use social media websites. This will allow the business to connect with their customers.

Chosen business (Microsoft)
Microsoft is a large business which operates worldwide. This business offers products and services to their customers which are computer software’s such as Microsoft office and the Windows operating system. They also offer games consoles such as the Xbox and computers and laptops such as the Surface. The business operates online which means that customers are able to buy their products online, they also sell their products in retail stores such as Argos.

Which social media concepts do they use?
Microsoft uses many social media concepts and they do this as they want to make their business more known to people, also they would want to promote the new products and services and they would consider using social media web pages to promote this. The
…show more content…
They use this to model their products and services, to show people what the product look like in work environments which they were designed for such as the new surface tablet in offices. This is done to attract the people that work in these environments to purchase the products. Microsoft uses Instagram as a marketing tool and has allowed them to attract people to the business. Microsoft also uses Instagram to host competitions, they would do this by posting a photo, they would then ask people to comment in the photo and they would then pick a winner. The business does this to gain more followers on the social page which would benefit the business as they would have more people that are aware of their products and services and they may be interested in buying

Related Documents

  • Great Essays

    Unit 4 P4

    • 2141 Words
    • 9 Pages

    Emily Malkin P4- Explain possible priorities and responses when dealing with two particular incidents or emergencies in a health or Social care setting. Priorities means designate or treat (something) as being very or most important. Response means a reaction to something. In situations like this it’s important to make sure your responses and priorities are appropriate and thought about because you could make the situation worse with choosing a wrong decision and it will have an impact of more than you it could be the service user which is likely or other service users in the house.…

    • 2141 Words
    • 9 Pages
    Great Essays
  • Decent Essays

    Unit 9 P2 Business

    • 70 Words
    • 1 Pages

    One of the best advantages of using social media for marketing is that it is free. It doesn’t cost any money for business who uses social media to market their own brand and products. Business who uses social media, and interact constantly with customers are business who are more likely to a large audience. However businesses that make adds for advertisement, it is not free, and they have to pay.…

    • 70 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Promotion A. Advertising: Some of the main ways apple has used to advertise and promote its products before was through some media advertisements that sometimes were purely informative, reminder and others teasing. They have also depended so much on their own website to inform their customers of new products coming soon and when they are released. Also emailing customers and those that already have apple products with the new products before they are even available. In other ways creating a demand before our product is out through all our loyal customers and those that dream of owning one.…

    • 958 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Food and Safety Act - Sainsbury commit to the salt targets for the end of 2012 agreed by the Responsibility Deal, which collectively will deliver a further 15% reduction on 2010 targets. For some products this will require acceptable technical solutions which we are working to achieve. These targets will give a total salt reduction of nearly 1g per person per day compared to 2007 levels in food. We recognise that achieving the public health goal of consuming no more than 6g of salt per person per day will necessitate action across the whole industry, Government, NGOs and individuals. Equality Act - We know that everyone is different and we value this because it brings us such diverse perspectives and ideas.…

    • 740 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    August 22,2016 Dear Mrs.Sutton P1 history as a writer P2 strengths and weaknesses P3 Writing goal As a writer I think that English is a strong subject for me. I write good essays but not everything is perfect. Time is a big thing for me so I am able to give my teacher a quality assignment. Introduction and Conclusion are something…

    • 61 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Human mind and world itself changed from ten or even five years ago. The growth of technology has been increasable high, which will make lives easier, and social media is one of the most important technological items nowadays, especially when it comes to the ubiquitous communication factor. The use of social media is very effective in all suspects and this makes it hard to decide, is social media also our digital computers and smartphones, helping or it is distracting human mind. Kimberly Leonard uses Jamison Monroe ’s quote in his essay, “Is Social Media Making Self-Harm Worse For Teens”, that, “There are so many great things about it…

    • 915 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Unit 13 P4 Business

    • 1428 Words
    • 6 Pages

    With the relationship between human resource and business with recent years, the number of employment and unemployment are significant different in different. In UK, the employment rate was 74.1% between the age 16-64, there were 31.41milion people in work, to the employer of those employees, it is important to manage the relationship between the employees and the employer. A good managers, who have good skill of manage business, they also effective employee management. The essence of effective leadership is motivating your team to consistently perform while instilling a desire to improve, as well as cultivate employee loyalty to colleagues, yourself and, ideally, the company.…

    • 1428 Words
    • 6 Pages
    Improved Essays
  • Decent Essays

    The use of social media in the workplace is counter-productive. So is social media in the workplace counter-productive? It certainly can be, but I strongly believe social media that is used as a supporting tool in the workplace has an important ability and a greater capacity for more advantage points, with the right set of regulations. Social media is certainly popular in today's society and its popularity in the workplace is ever increasing. Social media is fast becoming an integral part of business.…

    • 345 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    This varies from day to day, month to month it all depends on what work is needed and the deadlines given. An example would be that one of the functional businesses has an upcoming regulatory exam, we will spend countless hours reviewing their documentation in a short amount of time because the business always provides the documentation at the 12th…

    • 61 Words
    • 1 Pages
    Decent Essays
  • Superior Essays

    Unit 4 P1

    • 1434 Words
    • 6 Pages

    TASK 1: P1: Identify the legal criteria for offer and acceptance in a valid contract. What is a contract? A contract can either be written implied or spoken agreement between two or more people legally binding.…

    • 1434 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Sephora Swot Analysis

    • 791 Words
    • 4 Pages

    Twitter is used very effectively in raising awareness for products, contests and promotions with the use of hashtags that are then re-tweeted by customers, reaching a broader audience. One specific use of Twitter is to serve as a customer service portal. There are multiple questions and complaints answered on a daily basis, enhancing the perception of responsiveness by Sephora to the eyes of the clients. Instagram Instagram is an important tool for Sephora, one that enables the company to communicate visually with its 4.4 million followers on the latest trends and sneak peek of new lines. Additionally, it’s an important tool to leverage celebrities wearing their products, in order to inspire potential customers.…

    • 791 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Chizingc Fil A Case Study

    • 791 Words
    • 4 Pages

    1. There are four functions of Management: Planning, Organizing, Leading, and Controlling. Planning is specifying goals and deciding the actions needed to achieve those goals. Planning involves flexibility, as the planner must coordinate with all levels of management and leadership in the organization. Organizing is assembling and coordinating the resources needed to achieve goals.…

    • 791 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Your competitors are more likely to know what you are up to. Conclusion Social media is worldwide communication channel used to share, discuss or deliver information within online communities. It makes an easier platform to share information online. Social media reach out to certain groups that traditional media did not allow you to, because social media is for each and every one, sooner or later you will come across people you never thought of as your client.…

    • 2420 Words
    • 10 Pages
    Improved Essays
  • Decent Essays

    # We Got This Instagram Instagram is the first online mobile photo-sharing and also social network enable photos and videos. It helps shares with the genre called social media with tumblr, facebook, and flickr. Instagram was founded by Kevin Systrom and Mike Krieger that was launched in the 2010. Now, Instagram gain almost 100 millions in the near 2013, and now they are promoting and sharing with apple app store, android and even…

    • 724 Words
    • 3 Pages
    Decent Essays
  • Great Essays

    Social Media Trends

    • 1328 Words
    • 5 Pages

    This makes sense that companies apply social media for their businesses because people are using more social media. Likewise people communicate each other, companies are able to connect with their customers by using social media. Therefore, companies are taking advantages to get close to customers. However, there are some concern for using social media in businesses as well as people also have those problems in normal lives. In this paper, social media will be defined first, and then use of social media in business situations, its benefits and concern will be…

    • 1328 Words
    • 5 Pages
    Great Essays