The Clorox Company Summary

Improved Essays
The following is an analysis on The Clorox Company. I am currently a fund manager for a well-known investment banking house in New York. I have been tasked with investing/managing a $300 million dollar fund. The type of fund I am managing is a pension/retirement fund. This fund is a long term with low risk of loss of capital and requires a return of five percent per annum. As the fund manager, I will invest $25 million dollars in The Clorox Company which is a long term low risk investment.
“The Clorox Company is a leader in manufacturing and marketer of consumer products, with fiscal year 2014 revenues of 5.5 billion, and has 7,700 employees worldwide, the company manufactures products in more than one dozen countries and markets them in more than 100 countries” ("Fact sheet," n.d., p. 1). The Clorox Company is based in Oakland,
…show more content…
The Clorox Company has a history of 100 years of business, bringing cleaning and disaffecting power to the world. The Clorox Company has earned the trust and respect of people everywhere since it opened its doors in 1913 (The Clorox Company, n.d.).
Clorox strives to stand by its core value to make everyday life better, every day, by bringing hundreds of products to life (The Clorox Company, n.d.). The Clorox Company strives to for a higher purpose and what they aspire to do at Clorox. Clorox’s strives to understand and delight consumers with brands that enhance their lives, as well as to make a positive impact in the communities where Clorox does business (The Clorox Company,

Related Documents

  • Decent Essays

    1.This mission statement targets it purchasers and investors, along with everyone else associated with Universal Health Services, Incorporation. The mission statement declares they want purchases to select them and investors to stay in business with them for the long run. This emphasizes the degree of which they truly do care about the people outside of their business that help keep it running. 2.This mission statement states it wants its employees to be proud of the corporation, not holding stigma towards their place of work.…

    • 239 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    JOURNALISM 220: FOUNDATIONS OF ADVERTISING HOMEWORK #2: AD ANALYSIS Creative Brief: Clorox – “ Bleachable Contest/Distance” https://www.youtube.com/watch?v=q_g7s2oBzCw Objective: The main objective in this commercial is to persuade. They do this by showing that Clorox is the best choice to use when cleaning the bathroom and even include a hashtag at the end of the commercial that states, “#Bleachitaway.” Essentially they are persuading consumers that Clorox’s bleach will clean it all away. Target Audience: • Females • 30-45 age range • Mothers •…

    • 601 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    The company I researched is Wal-Mart, Inc. Their founder was Sam Walton at first was a J.C Penney employee purchased a branch of the Ben Franklin Stores from the Butler Brothers in 1945 to start his business Due to him selling products at low prices to get higher-volume sales at a lower profit margin made him experience some setback, but was able to get over the issue. After his not being able to come to terms with a lease renewal Walton decided to open up his first own Bentonville, Arkansas called Walton 's Five and Dime. But it wasn’t until July 2, 1962 Walton opened the very first Wal-Mart store in Rogers, Arkansas.…

    • 790 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    On a Clorox ad, Rosie the riveter is placed on there to represent how powerful she is and how the cleaning product is just as powerful as her. The Mr. clean ad represents the same meaning for men and the cleaning product. In the novel “Things Fall Apart” the main character Okonkwo has this fear that people would look at him like he is his father. Although these both of these ads could also have separate meanings according to one’s opinion.…

    • 467 Words
    • 2 Pages
    Decent Essays
  • Great Essays

    Business Ethics & Corporate Social Responsibility Report: Bombardier Inc. Background Information: Bombardier is the world’s leading manufacturer of both planes and trains. It was founded in 1942 by Joseph-Armand Bombardier and it is focused in making mobility more efficient and sustainable. In 1947, during this time is when Bombardier goes into mass production. In 1969, Bombardier goes in public in the Toronto Stock Exchange. Throughout the years, there were many improvements and expansions that made Bombardier really well-known and by receiving awards.…

    • 1317 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    In this assignment I will clearly state the mission, vision, values and stated goals of my organization Ohio Health. Examples will be provided to demonstrate my understanding of these items. In addition, the nursing mission and philosophy will be described. I will discuss my own role in meeting the mission and stated goals of my work unit. A connection between the nursing department, nursing unit, and Ohio Health’s mission and philosophy will be made.…

    • 1037 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The fund is built around risk-parity strategy. The strategy is passive and requires no prediction of future…

    • 1339 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Dr. West’s Toothpaste Advertisement In 1929, Dr. West’s sensational toothpaste was advertised to America for the first time. Dr. West’s Toothpaste is a dental hygiene product that is made to be a fast acting polisher for the teeth. This sensational product is made to restore the natural smoothness to your smile and brighten the enamel of your teeth. Made by the Western Company (Western CO.), the oral hygiene product was produced in the United States in areas such as, New York, and Illinois, Chicago.…

    • 1270 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Phionia’s Finicky Feline Gourmet Cat Dinners After developing a gourmet cat food, eaten by the most finicky felines, Phionia Phelps has an opportunity of a life time. Her wealthy acquaintance wishes to invest $50,000 into her business in exchange for selling her products on her website. In addition to already selling to her close acquaintances, Phelps has an opportunity to grow her thriving business, but is it worth it? Careful analysis of her current sales and expenses is necessary to see if the investment is worth making, and although she currently has sales and makes a profit of $70.00 per case, it is not certain if it is enough to continue and make a profit.…

    • 1413 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    The company manufactures golf clubs, baseball bats, basketball goals, and other similar items. Mr. Watson is quick to point out the increase in sales over the last three years as indicated in the income statement, Exhibit 1. The annual growth rate is 20 percent. A balance sheet for a similar time period is shown in Exhibit 2, and selected industry ratios are presented in Exhibit 3. Note the industry growth rate in sales is only approximately 10 percent per year.…

    • 1715 Words
    • 7 Pages
    Improved Essays
  • Great Essays

    Colgate Brand Analysis

    • 1427 Words
    • 6 Pages

    Q1: Define brand. What do brands mean to you? What risks do they cover for customers and business firms? (by Mahnoor Aziz) Ans.…

    • 1427 Words
    • 6 Pages
    Great Essays
  • Decent Essays

    Case Study On Cemex

    • 970 Words
    • 4 Pages

    1. What benefits have CEMEX and other global competitors in cement derived from globalization? More broadly, how can cross-border activities add value in an industry as apparently localized as cement? CEMEX and other global competitors in the cement market have definitely benefitted by being able to operate on an international level. An obvious advantage that CEMEX and quite frankly any vast corporation that reaches a global scale is diversification.…

    • 970 Words
    • 4 Pages
    Decent Essays
  • Superior Essays

    Nike Case Study Summary

    • 1659 Words
    • 7 Pages

    On July 5, 2001, a portfolio manager at NorthPoint Group, Kimi Ford is considering buying some shares of Nike for the fund she manages, NorthPoint Large-Cap Fund. This fund mostly invests in Fortune 500 companies, and it’s top holdings include; ExxonMobil, General Motors, McDonald’s and 3M. Nike’s share price had declined since the beginning of the year. Since 1997, Nike’s revenues had plateaued around $9 billion, while net income had fallen from almost $800 million to $580 million, and their market share in athletic shoes had dropped from 48 percent in 1997 to 42 percent in 2000. In a meeting held on June 28, 2001, management announced plans to grow performance.…

    • 1659 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    It appears that by the sheer size of the company, range of market area, and level of employee satisfaction, the Coca-Cola Company has created a strong foundation for success for the company and for their many…

    • 1242 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Ethics in Marketing – Importance, Scope and Concerns Marketing Ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Marketing ethics has influenced companies and their response is to market their products in a socially responsible way. The increasing trend of fare trade is an example of impact of marketing ethics. As stated by the Statement of Ethics of American Marketing Association, some ethical norms are - • Do not harm • Embrace ethical values such as honesty, responsibility, respect, fairness etc., • Foster trust in the marketing system No company is completely ethical or unethical, they might be ethical in one aspect and unethical in the other.…

    • 777 Words
    • 4 Pages
    Decent Essays