In the 21st century, Prince used multiple trends in order to succeed in the tennis industry. Technologically, Prince has been innovative in its history and they are known for inventing the first oversize and long body racquets, the first synthetic gut tennis string, and the first natural foot shape tennis shoe. They have maintained great reputation because of their inventions and their growth over the years. Another important aspect of their success is the dramatic growth in tennis participation. They have found ways to keep consumers involved in the market. One the challenges that work against Prince’s success in the tennis industry is the incapacity of meeting the needs of all tennis players. Economically, they struggle with their price range
