The first step to getting on the path to redemption is to ask for forgiveness from your audience. Admit your mistakes, show that you really are contrite, be compassionate toward those you harmed, and make it clear that this will never happen again. When Tylenol suffered through the 1982 “Chicago Tylenol Murders” in which cyanide was slipped into many packages of Tylenol.Understand that it takes time—Restoring your image isn’t something that lends itself to an instant fix. Most people are willing to forgive and give you a second chance, but that takes time. When your brand has a major slip up, it will leave a lasting image in the mind of your customers. Replacing that image with something positive will take a consistent effort over time.Take
