Tesla Motors Inc. is a motor company founded in 2003 in Silicon Valley by a group of engineers (Tesla, 2015: Burns, 2014). Their main aim was to prove that electric cars could do better than local gasoline powered automobiles. Their products would be cars with instant torque, incredible power, and zero emissions, with each new generation becoming more affordable than their competitors'.
Tesla launched its first car in 2012, the model that was the first electric Sedan (Tesla, 2015). It was a four-door car with a capacity of seven passengers. It had a flat battery under the occupant cabin, which lowered the center of gravity increasing its speed up to 265 miles per charge. In 2014, Tesla again manufactured two dual motors, four-wheel drive, which improved the handling and performance of the cars at that time. The cars had high efficiency with a rear motor that improved the 2012's model up to 60 mph, the fastest car ever made.
Tesla has produced over 50000 vehicles up to date and is preparing to launch a new model on 2015 (Tesla, 2015).This model will have super features like exhilarating acceleration, falcon wing doors, and a three-row seat setting. Its recent cars are manufactured in various towns which include Fremont and California. The motor company has a capability of producing more than 1000 cars each week. The …show more content…
There exist direct sales through company showrooms and online sales (Tesla, 2015). Tesla Motors not only sells automobiles but another patent electric power train components to other similar companies. In its corporate culture, Tesla Motors bypass dealers and reaches out to customers through its showrooms and online channels. There are partnerships within Tesla motors which keep the company a steadfast utility in development. Tesla Motors has partnered with supplier alliances, R&D, and OEM alliances as part of their corporate structure (Tesla,