Analysis and evaluation of the strategy
There is no use denying the fact that being a company that tries to capture the market Tesla motors devote great attention to the strategy that could help to achieve the given purpose. First of all, one of the main points of the strategy is attraction of customers. That is why, Tesla devotes its efforts to various advertisement companies (Ottaway, 2015) trying to increase customer interest and attract more people. At the same time, the company tries to exclude dealer pressure from the process of sales by providing trainings for sales persons, who will be able to work with customers better. It should also be said that resting on the fact that the sphere of EV could be taken as very cost-based, …show more content…
The fact is that Tesla provides a great number of possibilities for customization of the EV. There is a special tool on the web site that helps a customer to chose all options that are needed starting from the engine and ending with the color (Design, n.d). Due to this very fact a customer becomes involved in the process of creation of his/her own car which could not but result in the increase of the level of interest towards the vehicle. Moreover, this option could also be taken as the attempt to give a customer more choice and determine the price of the EV by his/her own. It is obvious, that the given tool could be taken as rather innovative step that promotes the increase of the interest towards the …show more content…
It is obvious, that Tesla is not the first company that deals with green technologies and there is a great number of other companies that proclaim their adherence to environmentally friendly technologies. However, these companies just try to make traditional vehicles less environmentally unfriendly, while Tesla tends to create absolutely new Electric vehicle that could reduce emissions to zero. That is why, it is possible to say that the unusual character of the company and usage of new technologies, which are taken as the technologies of the new era, could help it to evolve and attract more
There is no use denying the fact that being a company that tries to capture the market Tesla motors devote great attention to the strategy that could help to achieve the given purpose. First of all, one of the main points of the strategy is attraction of customers. That is why, Tesla devotes its efforts to various advertisement companies (Ottaway, 2015) trying to increase customer interest and attract more people. At the same time, the company tries to exclude dealer pressure from the process of sales by providing trainings for sales persons, who will be able to work with customers better. It should also be said that resting on the fact that the sphere of EV could be taken as very cost-based, …show more content…
The fact is that Tesla provides a great number of possibilities for customization of the EV. There is a special tool on the web site that helps a customer to chose all options that are needed starting from the engine and ending with the color (Design, n.d). Due to this very fact a customer becomes involved in the process of creation of his/her own car which could not but result in the increase of the level of interest towards the vehicle. Moreover, this option could also be taken as the attempt to give a customer more choice and determine the price of the EV by his/her own. It is obvious, that the given tool could be taken as rather innovative step that promotes the increase of the interest towards the …show more content…
It is obvious, that Tesla is not the first company that deals with green technologies and there is a great number of other companies that proclaim their adherence to environmentally friendly technologies. However, these companies just try to make traditional vehicles less environmentally unfriendly, while Tesla tends to create absolutely new Electric vehicle that could reduce emissions to zero. That is why, it is possible to say that the unusual character of the company and usage of new technologies, which are taken as the technologies of the new era, could help it to evolve and attract more