Jay Heinrichs is an author that has an eye for persuasion. He has studied rhetoric almost his entire life. In addition, Mr. Heinrichs has 25 years worth of experience in journalism and marketing. He is the best-selling author of Thank you for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion. It is available in three editions and 12 different languages. Jay Heinrichs presents rhetorical concepts in order to show one how to change perspective, better connect to others, and ultimately triumph in an argument. The book itself is divided into 5 different sections: introduction, offense, defense, advanced offense, and advanced agreement. Jay Heinrichs starts out by giving an explanation of the basics
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Specifically, chapter 12, Persuade on Your Own Terms, is a very helpful chapter. Persuasion has one main goal: to get others to think as you do. This chapter reveals clever ways as to appeal to your audience and see things the way that the persuader desires. Heinrichs shows the readers how to adjust their argument to favor their own, use commonplace words, and make an emotional attachment. The author conveys these concepts to the readers through variously detailed real-life scenarios. For example, Heinrichs uses two of the most argumentative people ever to better help the readers understand how to flip an argument around and find commonplace words : siblings. He explains that two siblings, a younger and older sister, had gotten over in argument due to the younger sibling taking the last bit of peanut butter. Heinrichs mentioned that the youngest was called “a pig”, and he suggested that the youngest should have evaluated the situation before running away in fear. He mentions that you must recognize the issue and find a way to work in your favor. In this case, Heinrichs suggests that the younger sister should have flipped the argument to asking the sister if there was deeper problem; the younger sister should have brought up the emotional issue- her feelings (121). By flipping the problem around, she moves the argument to an area more …show more content…
Thank you for Arguing is used by Ivy League schools all over the country by professors to educate their college level students on the art of persuasion. Who wouldn’t want to follow in the footsteps of Ivy League professors? It is a highly valued book, and it deserves to be. Heinrichs clearly teaches the way to persuade whilst intriguing readers with up-to-date examples. My fellow classmates have stated that they have never felt more prepared to write a persuasive essay. The average rating of this book is a ⅘ on a 5 star scale. Clearly, this is a good
Specifically, chapter 12, Persuade on Your Own Terms, is a very helpful chapter. Persuasion has one main goal: to get others to think as you do. This chapter reveals clever ways as to appeal to your audience and see things the way that the persuader desires. Heinrichs shows the readers how to adjust their argument to favor their own, use commonplace words, and make an emotional attachment. The author conveys these concepts to the readers through variously detailed real-life scenarios. For example, Heinrichs uses two of the most argumentative people ever to better help the readers understand how to flip an argument around and find commonplace words : siblings. He explains that two siblings, a younger and older sister, had gotten over in argument due to the younger sibling taking the last bit of peanut butter. Heinrichs mentioned that the youngest was called “a pig”, and he suggested that the youngest should have evaluated the situation before running away in fear. He mentions that you must recognize the issue and find a way to work in your favor. In this case, Heinrichs suggests that the younger sister should have flipped the argument to asking the sister if there was deeper problem; the younger sister should have brought up the emotional issue- her feelings (121). By flipping the problem around, she moves the argument to an area more …show more content…
Thank you for Arguing is used by Ivy League schools all over the country by professors to educate their college level students on the art of persuasion. Who wouldn’t want to follow in the footsteps of Ivy League professors? It is a highly valued book, and it deserves to be. Heinrichs clearly teaches the way to persuade whilst intriguing readers with up-to-date examples. My fellow classmates have stated that they have never felt more prepared to write a persuasive essay. The average rating of this book is a ⅘ on a 5 star scale. Clearly, this is a good