Target’s fashion appeal within the retail business has given the company a positive reputation when it comes to online shopping. Target has also become more of an urbanized brand, targeting more of the younger generation. According to Gustafson (2016) stated, Target's "tarjay" image resonates well with urban shoppers, whereas Wal-Mart built its brand catering to deal-seeking rural customers, O'Shea said”. I know from shopping at Walmart that their demand on healthy and organic food options opened a new avenue for the company. Walmart offers its customers the opportunity of shopping online from the convenience of their home.
Threats
When I read The Walmart Effect, a lot of small town businesses saw Walmart as a threat to their business. The
Threats
When I read The Walmart Effect, a lot of small town businesses saw Walmart as a threat to their business. The