Target Market Segmentation At Wilmington University

Target market segmentation is an approach where, a number of different segments can be used to divide the aggregate market for educational services into relatively homogeneous subsets. The target market approach, when adopted by universities, creates value among the university’s stakeholders. These stakeholders include the financial supports, the employers of graduate, alumni, current student and prospective students. The target market approach is preferable to the mass marketing approach in most universities. The target market approach has been adopted by the management of Wilmington University.
There are advantages as well as disadvantages to the target market approach. The major pro of target marketing is, it involves segmentation and