The Target Corporation has found itself supplying its rivals with free advertisement. This is done when the company offers in store tutorials of products sold by company, but the consumers use the “showrooming” to test out the product, but makes its purchase from a lower priced rival. The company feels that they must come up with a way to demonstrate and offer the best quality product, at a competitive sale prices as their rival (Zimmerman, 2012). “As firms collect greater amounts of data about their customers from an even broader set of touchpoints, a new set of methodological challenges arise” (Feit, Wang, Bradlow, & Fader, 2013). Target has decided to produce a product that stands above the rest, while making the prices lower to be competitive
