CHAPTER I
INTRODUCTION
A. Basic Information of the Company
A.1 Name of the Company
Tanduay Distillers, Inc. (TDI) was incorporated in the Philippines as Twin Ace Holdings, Inc. (Twin Ace) on May 10, 1988. The Philippine Securities and Exchange Commission (SEC) approved the change in the corporate name of Twin Ace to Tanduay Distillers Inc. (TDI)
A.2 Nature of the Business:
Tanduay Distillers Inc. is primarily engaged in, operates, conducts and maintains the business of manufacturing, compounding, bottling, importing, exporting, buying, selling or otherwise dealing in, at wholesale and retail such goods as rum, brandy, whiskey, in and other liquor products; and any and all equipment, materials, supplies used and/or employed in or related to the manufacture of such finished goods. It sells its products in the domestic market mainly through major distributors.
A.3 Products
Tanduay Distillers Inc. has brands in all major liquor categories – rum, gin, brandy, vodka, whiskey and wine. Its primary products consist of the following:
Tanduay Five Years Fine Dark Rhum – 80 proof - 250ml, 375ml, 750ml, 1 liter. This rum reflects the hallmark of Tanduay’s rich and lively heritage. The ageing process of this extra special blend is extended for five long years. As a result, the aged rum reveals a lush shade of mahogany and a lasting aroma of sweet …show more content…
major markets are mainly in Visayas and Mindanao regions since these areas are the main producer of sugarcane molasses. Sales by volume in the Visayas and Mindanao regions accounted for approximately 52% and 39% of TDI’s gross sales by volume, respectively. Sales by volume in Metro Manila and Luzon accounted for 6% and 4% of TDI’s gross sales by volume, respectively. The core consumer base for its products are lower-income consumers in the standard and economy markets with the industry approaching maturity, major players compete by adopting a product portfolio that caters to shifting consumer
INTRODUCTION
A. Basic Information of the Company
A.1 Name of the Company
Tanduay Distillers, Inc. (TDI) was incorporated in the Philippines as Twin Ace Holdings, Inc. (Twin Ace) on May 10, 1988. The Philippine Securities and Exchange Commission (SEC) approved the change in the corporate name of Twin Ace to Tanduay Distillers Inc. (TDI)
A.2 Nature of the Business:
Tanduay Distillers Inc. is primarily engaged in, operates, conducts and maintains the business of manufacturing, compounding, bottling, importing, exporting, buying, selling or otherwise dealing in, at wholesale and retail such goods as rum, brandy, whiskey, in and other liquor products; and any and all equipment, materials, supplies used and/or employed in or related to the manufacture of such finished goods. It sells its products in the domestic market mainly through major distributors.
A.3 Products
Tanduay Distillers Inc. has brands in all major liquor categories – rum, gin, brandy, vodka, whiskey and wine. Its primary products consist of the following:
Tanduay Five Years Fine Dark Rhum – 80 proof - 250ml, 375ml, 750ml, 1 liter. This rum reflects the hallmark of Tanduay’s rich and lively heritage. The ageing process of this extra special blend is extended for five long years. As a result, the aged rum reveals a lush shade of mahogany and a lasting aroma of sweet …show more content…
major markets are mainly in Visayas and Mindanao regions since these areas are the main producer of sugarcane molasses. Sales by volume in the Visayas and Mindanao regions accounted for approximately 52% and 39% of TDI’s gross sales by volume, respectively. Sales by volume in Metro Manila and Luzon accounted for 6% and 4% of TDI’s gross sales by volume, respectively. The core consumer base for its products are lower-income consumers in the standard and economy markets with the industry approaching maturity, major players compete by adopting a product portfolio that caters to shifting consumer