Syngent Strategic Management Process Strengths

Improved Essays
Contents
Introduction 2
Question 1 3
Question 2 7
Question 3 8
Conclusion 9
References 10

Figure 1: Table presenting an analysis of the competitive intensity Syngenta faces 4
Figure 2: Graph presenting a Seven S model 7
Figure 3: Table presenting an internal analysis of the current state of Syngenta 7
Figure 4: Table presenting internal growth strategies to choose for Syngenta 8
Figure 5: Table presenting application of growth strategies 9

Introduction

Strategic management (strategic planning) results in superior performance by organisations. Strategic management process boosts recorded profits, sales, and return on assets. Organisations adopt a strategic management approach to improve financial performance keep a continuous eye on
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1.3 Figure 1: Table presenting Porters five force model to analyse the competitive intensity Syngenta faces
Characteristics Theory Force Trend Explanation
High entry barriers If new entrants move into an industry they will gain market share & rivalry will intensify Threat of new entrants to a market Investment cost High capital costs might mean only large businesses can compete Access to supplier and differentiation channels A lack of access will make it difficult for newcomers to enter Product differentiation including branding Existing products with strong USP and/or brand increase customer loyalty and make it difficult for newcomers to gain market share
Strong suppliers If a firm's suppliers have bargaining power they will exercise that power, sell their products at a higher price and squeeze industry profits Bargaining power of suppliers Uniqueness of the input supplied If the resource is essential to the buying firm and no close substitutes are available, suppliers are in a powerful
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Question 3

3.1 The control process involves carefully collecting information about a system, process, person, or group of people in order to make necessary decisions about each. Managers set up control systems that consist of establishing standards to measure performance, measuring actual performance, comparing performance with the standards and taking corrective actions. These steps must be repeated periodically until the organisational goal is achieved.

Effective control as a part of a process helps motivate and direct employees in their roles. Understanding managerial control process and systems is essential for the long- term effectiveness of an organisation.

Without enough control systems in place, misunderstanding and confusion can overwhelm an organisation. However, if control systems are obstructing an organisation, the organisation will suffer from erosion of innovation and

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