Under Armour is the company's financial statements and improve the bottom line only, $ 984 million of revenue as the company looks to expand before only increased in all waters. In UA's …show more content…
Promoting innovation remains the key concept of all messaging but it is clear that Under Armour wants to grow and it has been successful (see Appendix 3). The company has set high standards in the industry but they remain a distant second to Nike, their key competitor and the company they aspire to be. Nike is a larger, more established and recognized worldwide sports apparel brand, focusing on performance with the "global annual sales of about $ 25 compared to one billion, Under Armour company's 2012 sales of $ 1.8 million ( (Mihoces 2013). “Positioning is about visibility and recognition of what an organization brings to a buyer, but unlike Under Armour, Nike has is well positioned in different segments, both in regards to global position and target audience (Li 2013). To add insult, Nike was named "2013's most innovative companies," which, based on innovative companies like Under Armour company, which is not a list of innovations is a problem named by Fast Company. Nike is a huge competitor is future-oriented, but Under Armour, and like it on behalf of the city of Baltimore, like the role of the