Product – Flipkart started with selling books. It sold books for two years as the management and shipment of books seemed easy. However, after its expansion, flipkart started dealing with products like washing machines, air coolers, mobiles, laptops, cameras, etc. Flipkart can be considered as a service platform that acts as an interface between sellers and buyers. Hence the product offering in its marketing mix is classified into 2 categories, product to the seller and product to the buyer.
Price- Flipkart has built its pricing model in such a way so that it competes with it its competitors. Flipkart started its venture by investing just Rs.4,oo,ooo. However, today its net worth is close to $1.3 billion and its sales are increasing day by day. Price policy of Flipkart is quite flexible due to online transactions. The amount to be charged for all the products is analysed by looking at various expenses …show more content…
For instance, in the event that you are hoping to purchase a book, Amazon offers you another duplicate, or a utilized duplicate too, total with evaluating and condition. Another activity is to pay to have a top notch account, guaranteeing speedier conveyances. Amazon can likewise keep their costs focused because of their utilization of staff. Least numbers – yet very much prepared – guarantee that purchaser’s advantage from the absence of overheads, and the outcome is appeared in the costs on the web.
As an ever increasing number of individuals can get to broadband associations in India and get on the web, the opposition for any semblance of Amazon.com will toughen. Amazon's peaceful passage into India has seen some development so far because of its image picture, and it will hope to keep its costs as low as conceivable to catch a cut of the developing commercial centre. It faces intense rivalry from any appearance of eBay, flipkart and
Price- Flipkart has built its pricing model in such a way so that it competes with it its competitors. Flipkart started its venture by investing just Rs.4,oo,ooo. However, today its net worth is close to $1.3 billion and its sales are increasing day by day. Price policy of Flipkart is quite flexible due to online transactions. The amount to be charged for all the products is analysed by looking at various expenses …show more content…
For instance, in the event that you are hoping to purchase a book, Amazon offers you another duplicate, or a utilized duplicate too, total with evaluating and condition. Another activity is to pay to have a top notch account, guaranteeing speedier conveyances. Amazon can likewise keep their costs focused because of their utilization of staff. Least numbers – yet very much prepared – guarantee that purchaser’s advantage from the absence of overheads, and the outcome is appeared in the costs on the web.
As an ever increasing number of individuals can get to broadband associations in India and get on the web, the opposition for any semblance of Amazon.com will toughen. Amazon's peaceful passage into India has seen some development so far because of its image picture, and it will hope to keep its costs as low as conceivable to catch a cut of the developing commercial centre. It faces intense rivalry from any appearance of eBay, flipkart and