Marketing Department 1. Objectives * Increase sales of 5 segments by 10% each year * Increase demand over 10% each year * Reach above 25% of market shares for Traditional and Low End segments, and above 20% for High End, Performance and Size segments at the end of year 3 * Keep the sales forecast error of 5 segments fluctuate between 5% - 10% during three years
2. KPIs * Keep the price of products of Traditional and Low End segments lower than the average price of their price ranges; the ones of High End, Performance and Size higher than the average price * Remain the same prices of all products for the first three years, then slightly decrease all prices from $0.1 to $1 after year 3 * Maintain customer awareness and accessibility of 5 segments from 95% to 100% * Keep the forecast errors for 5 segments not higher than 200,000 units for Traditional and Low End segments; 50,000 units for High End, Performance and Size segments every year
3. Strategies a. Pricing Strategies * Traditional & Low …show more content…
Cash Flow Statement PROFORMA CASH FLOW STATEMENT | Cash Flows from Operating Activities | | Net Income (Loss) | (13274) | Adjustment for non-cash items | | | Depreciation & Writeoff | 9693 | Change in Current Assets and Liabilities | | | Accounts Payable | 1116 | | Inventory | 7562 | | Accounts Receivable | (1933) | Net cash from operations | 3165 | | Cash Flows From Investing Activities | | Plant Improvements | (31600) | | Cash Flows from Financing Activities | | Dividends Paid | | Sales of Common Stock | 13,700 | Purchase of Common Stock | | Cash from long term debt | 18994 | Retirement of long term debt | | Change in current debt (net) | 20341 | | Net change in cash position | 24600 | | Starting cash position | 3,434 | Closing cash position | 28034 |
c. Income Statement PROFORMA INCOME STATEMENT | Product Name | EAT | EBB | ECHO | EDGE | EGG | Total | Sales | 42385 | 39600 | 16770 | 12075 | 13757 | 124587