Executive Summary New Belgium Brewing Company (NBB), established in 1991 in the state of Colorado, was the brainchild of founders Jeff Lebesch and Kim Jordan. Following Jeff’s biking tour of the Belgian countryside, he and Kim began their venture with the development of two types of ale in the basement of their home. NBB has since evolved into the third-largest craft brewery in the United States and employs over 600 coworkers to create over 10 beers while profiting over 190 million in revenue during 2013. Their second facility, located in Asheville, NC, will open in 2016. Known for their respect for the environment, New Belgium Brewing invests in technology, environmental and socially responsible resources to aid with measuring, reducing,
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As such, SWOT analysis is a tool used for strategizing and decision making purposes, which gives a company the ability to fully understand its own internal characteristics, as well as relevant external factors such as consumers, competitors, and their environmental impact, to allow the company to develop …show more content…
They could further penetrate the market if they advertised the other types of beer they offer via avenues other than their website. Organic products are in demand and consumers are willing to pay steeper prices for them. Despite the higher cost and stagnate sales, NBB could reintroduce their organic beer and market it via internet search engines for organic beer. If interested in growing at a faster pace, New Belgium could become public. Interested parties would purchase shares that in turn could enable New Belgium to build additional breweries, invest in more eco-friendly technology and advertising, and ultimately further grow their customer base.
SWOT Analysis: Threats As of 2014, New Belgium Brewing is one of 3000 brewers and 1 of 42 craft brewing companies. Due to their socio-environmental values, there are relatively few threats. However, as more and more consumers become environmentally responsible, competitors will need to amend their practices to become more appealing and maintain
As such, SWOT analysis is a tool used for strategizing and decision making purposes, which gives a company the ability to fully understand its own internal characteristics, as well as relevant external factors such as consumers, competitors, and their environmental impact, to allow the company to develop …show more content…
They could further penetrate the market if they advertised the other types of beer they offer via avenues other than their website. Organic products are in demand and consumers are willing to pay steeper prices for them. Despite the higher cost and stagnate sales, NBB could reintroduce their organic beer and market it via internet search engines for organic beer. If interested in growing at a faster pace, New Belgium could become public. Interested parties would purchase shares that in turn could enable New Belgium to build additional breweries, invest in more eco-friendly technology and advertising, and ultimately further grow their customer base.
SWOT Analysis: Threats As of 2014, New Belgium Brewing is one of 3000 brewers and 1 of 42 craft brewing companies. Due to their socio-environmental values, there are relatively few threats. However, as more and more consumers become environmentally responsible, competitors will need to amend their practices to become more appealing and maintain