Swot Analysis Austin Grill

Improved Essays
Austin grill is a fast casual style restaurant in downtown Silver Spring, however, unlike Red Lobster, they cater to a wider and more diverse target population. They are located only 0.35 miles from the Metro station and offer easy and affordable garage parking. They also provide outside seating and the option to order takeout from their menu options. . The concept behind Austin grill is to provide customers with the food that generations of Texans have come to expect with an Austin twist. This includes a wide variety of menu items such as Specialty margaritas with real lime – no store-bought mixes. Hand rolled enchiladas, and their most popular food item. Their signature charbroiled chicken wings. Austin grill is definitely marketed as a restaurant that caters to everyone and not just a single population or demographic. Because of their strategy of creating an atmosphere and sense of inclusion among their customers, I would definitely say that Austin grill’s biggest positive is their crossover appeal.
For example, the restaurant host several different events to show their appreciation to the customers as well as remain relevant in the public eye and generate new business. Some of these events include Tuesday trivia night at 7:30 PM; the Wednesday night kids eat for one dollar specials, date night/live music, also on Wednesdays, from seven
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The beverage service is adequate; most drinks are ready within 5 to 10 minutes and include favorites such as mudslides, tequila and daiquiris. Because Austin grill’s decor and atmosphere are more in line with a traditional sports bar, by alcohol in the drinks is much more potent than compared to Red Lobster. The servers possess a warm, upbeat and energetic attitude, and always do their absolute best to accommodate the needs of the customers. The average wait time for the meal to be prepared is 15

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